What’s the Matterport in Santa Cruz

sebfreyLocal, Marketing, Santa Cruz Real Estate

Matterport 3D Camera

It’s obvious to any observer that technology is rapidly changing the way we live, work, learn, and communicate. It seems that hardly a day goes by without some new and interesting technology being foisted upon the American public – whether we like it or not. When it comes to the technology of selling your home, however, it seems the biggest change recently is the advent of Social Media – but that started years ago now. Today, there’s a new technology which is set to radically change the game, again: the Matterport has come to Santa Cruz. So what’s Matterport? Matterport is a company in Mountain View, California: Google’s home town, the Internet’s ground zero. They’ve developed a 3D camera which enables the creation a complete three-dimensional representation of a home. This allows you “walk” through a space to experience it as if you were there. The effect is a bit like Google Street View, which a lot of people are familiar with. Only instead of being locked outside, the Matterport system takes visitors into the home to explore it with a compelling, photorealistic experience. For years now, Real Estate agents have been showcasing homes with high-resolution video and professional photography, including “panoramic” photos which allow viewers to pan from left to right to get a feel for a home. The Matteprort camera leapfrogs these more traditional methods of showcasing a home, scanning a home’s interior from dozens of points, allowing viewers to see a home from literally any angle. It is, truly, the next best thing … Read More

New Year, Old Challenges for Santa Cruz Real Estate

Seb FreySanta Cruz Real Estate

What she doesn’t say is that there is a lean supply of homes because so many people are waiting for the market to turn around before they sell – and many many other people who would like to sell cannot, because they are effectively trapped in their homes which are “underwater” (that is, they owe more on the homes than they are worth). … It means that in the face of weak employment and stagnant incomes, when interest rates rise (as they are apparently rising now), the prices people will be able to pay for housing are going to drop – and that’s going to bring house prices right on down too. … Suffice it to say that while it may be true as the President says that there is a clear trend of lower unemployment – that trend could be easily reversed and, as the article I linked to notes, the drop in unemployment is largely due to the fact that 206,000 more people have given up looking for work and are no longer counted as unemployed. tealeaves.jpg I’ve sipped the last of my Earl Grey and I’m looking down at what’s left in my cup, and I’m trying to make sense of what I see there. … Our pre-tax payment will be considerably higher than that, of course – so I for one really hope they don’t pull the plug on the mortgage interest tax deduction – which could , of course, have a really deleterious effect on home prices depending on how it is implemented.

It’s Nigh Time to Buy in Santa Cruz

Seb FreySanta Cruz Real Estate

A few days ago, after about a month’s silence, I wrote something of a “doom and gloom” blog entry about Santa Cruz real estate – in fact, I’m proud to say, the entry was even picked up on the HousingDoom.com blog, which I read now and again to stay in touch with my darker side. You see, I felt the need to vent about what I see as a lot of hype by various individuals and organizations saying what a great time it is to buy some real estate. As I’ve said before, it may in fact be a good time for you to buy some real estate here in Santa Cruz. In any market, it really depends on your situation. All I’m saying is, don’t buy into the hype – positive or negative – about the current real estate market. Do your own research, make up your own mind. Make an informed decision, and be prepared to live with the consequences. It may be that you decide that it makes sense for you to buy some real estate right now in Santa Cruz. Over a hundred people bought property in the county in February – and did all of these 100 people make a horrible mistake? Indubitably, some of them did. Just as indubitably, some of them made very shrewd investment decisions which will yield rich rewards down the road. After all, let’s not forget the golden rule of real estate: you make money when you buy, you reap the cash when you sell. If … Read More

Local Girl Does Good

Seb FreySanta Cruz Real Estate

I was chatting with a friend of mine on-line today, and he said, “Oh, I saw your neighbor on the front page of the Santa Cruz Sentinel yesterday.”

…This marks the seventh year the Santa Cruz native made the magazine’s big-selling swimsuit edition, but the first time she has landed the high-profile spot on the magazine’s cover.

… Other folks will have different questions, like “Is this really ‘Local Girl Does Good’, or ‘Local Girl Sells Herself Out and Endorses the Objectification of Women’?”.

It turns out that the other Santa Cruz native to be a Sports Illustrated swimsuit model, Ann Stinton in 1974, has formed a group called Media Watch, which challenges sexist imagery in the media.