It turns out that I have the least prestigious profession in America! Would you believe that an annual Harris Poll measuring the most prestigious professionals in America puts real estate brokers and agents consistently at the bottom – the very bottom – of the list. Even Bankers, Lawyers, and Members of Congress are rated as having more prestige than my lowly profession. Check out this chart: Can I really say I’m surprised? No. But here’s what I can say: What I do in The Least Prestigious Profession in America It’s easy to understand why so many Americans think little of the real estate profession. One very evident problem is that it’s very easy to get a real estate license. It’s far easier to get a license allowing you to sell a $5,000,000 house in California than it is to get a license to become, say, an esthetician. A bad haircut from your barber is one thing – a bad haircut on the sale of your home, now that’s quite another. It’s the profession of first resort, in many cases. Laid off? Hey, become a Realtor! It’s seen as a job anyone can get, an easy way to make a lot of money, without requiring a lot of skill or training, in a short period of time. Being a real estate agent must be a piece of cake – everyone’s doing it! How could a profession like this have much prestige? Many are called, but few are chosen The attrition rate of California real estate professionals is very … Read More
Numerous consumer surveys have been performed over the years, asking what’s important to home owners thinking of selling their home. Curious to know the answers? Some of them may surprise you. Here is what people have said is most important to them: Obviously, most people are interested in getting the best price for their home, above all else. Next, it’s also important to people that the property have the shortest time on market which is convenient for them. And, speaking of convenience – selling a home is a hassle, so having the shortest time on market is highly desirable for most sellers. People want the process to have as little impact on their lives as possible. They want the experience to be fluid, easy, and without drama and surprise. Homeowners also want good communication from their real estate agent – they don’t want to be wondering what is going on with their transaction. They want to know what’s going on, without having to ask. What it all comes down to is that what most home owners are looking for, really, is a diligent effort on the part of their agent or broker to get the job done, in accordance with their responsibilities as an agent. And that’s one reason why – if you do decide to list your home with a real estate agent – picking the right agent from the hundreds or thousands you’ll have to choose from will be crucial for your home selling process.