The FSBO Temptation


Everyone knows, the market is pretty hot right now. Depending on where you are, you could add some superlatives to that – “blisteringly hot” would not be too hyperbolic to describe, say, the Silicon Valley real estate market, particularly up around the neighborhoods where Facebook, Google, and Apple live. In fact, California is home to 12 of the nation’s 20 … Read More

Real Estate’s a Dirty, Nasty Business

Real Estate's a Dirty, Nasty Busines

Thirteen whole years. That’s how long I’ve been in the real estate business. I remember the first time I talked to the guy who would become my broker. He asked me what I did for a living at the time, and I let him know I was a computer consultant. “Why would you want to go and trade a nice … Read More

For Sale By Owner Safety Checklist

Safety Checklist

Selling your home can and should be a rewarding experience for you and your family.  Helping you ensure that it is a safe experience should be a top priority for any homeowner.  Recently, the news has been full of stories about Beverly Carter, a real estate agent who was kidnapped and murdered by a supposed “buyer.”  Your safety is a … Read More

Advice for FSBOs from a Real Estate Attorney


I have been a member of Quora for some time now, but like a lot of sites I join, I haven’t participated much. But lately I’ve been spending more time on the site, and I came across a Quora question asking if real estate agents will become obsolete. Since real estate agency is my bread and butter, I started reading … Read More

What you Need to Know When Selling your Home

What's Important to Know

Do you know what you need to know when selling your home? You may know some of it – but contains information on literally every aspect of the home selling process. Every homeowner needs to know certain information when selling their house. First, how much is your home worth in the present market? It’s crucial to have a realistic … Read More

Blue Light Special Turns Red!

Blue Light Special

A month ago, I wrote a blog entry about a homeowner in Soquel who was having a blue light special on the sale of his home. redlight.jpg I guess it didn’t work out so well – his Soquel home is now back on the market – for $829,000, or about $79,000 more than it was on for sale about a month ago. … Of course, this home is in Soquel, which is considerably more expensive, but the median there is only $610,000 (although the average is $843,000). This time around, rather than trying to catch the buyer’s eye with a lowered price, the seller is trying to catch the Realtor’s eye – with a juicy 4% commission to the buyer’s real estate agent. … A strong incentive, to be sure – but of course, we Realtors are duty bound to hold our clients’ interests above our own, and persuading your client to over-pay on a real estate purchase in exchange for a healthy commission seems like a breach of fiduciary responsibility to me.

Santa Cruz For Sale by Owner – Blue Light Special!

Actually, a savvy Realtor will look at a FSBO like an opportunity ripe for the plucking – because most FSBOs will eventually end up listing with a Realtor after they give up in frustration trying to sell their home on their own. … Or if, somehow, he does sell the house for $100,000 that means he will have, effectively, sold the same house for 6% more than his neighbor just sold his. So, either his neighbor could have sold his house for more money, or the buyer of FSBO house at $100,000 is paying too much for it.

…For once, there’s a FSBO seller who isn’t interested saving money – he just wants to sell his house quickly, and is giving the buyer an opportunity to save some cash on the commission.