In this Age of Internet, it might not surprise you to learn that, according to the National Association of Realtors 2013 Profile of Home Buyers and Sellers, in the western U.S., 91% of home buyers in 2013 used the Internet to help them find and research homes. If there’s any surprise there, it’s that the number isn’t actually closer to 100%. But what other surprises can be found in the report? Well, for example – 91% of home buyers also worked with a real estate agent. And 52% of home buyers also used good old fashioned yard signs in front of homes as part of their search, and 44% of home buyers attended at least one open house. It was only in 2007 that the iPhone was born – and ushered in the era of the “mobile web.” Today, only a few years later, fully 45% of home buyers used mobile web sites and apps in their home buying search – and 43% of buyers used mobile-optimized search sites. Not only that, 26% of buyers utilized on-line video sites to view homes as well.
How do home buyers find their homes they buy? According to the 2013 National Association of Realtors Profile of Home Buyers and Sellers, about 90% of buyers used the Internet to find a home. And 87% of buyers also used the services of a real estate agent. The chart below shows the various methods that buyers used to find their homes in 2013: Interestingly for sellers (especially those thinking of selling by owner), 91% of buyers used the services of a real estate agent to help them find the home they bought. 52% of buyers indicated that they used good old fashioned yard signs, and 44% of buyers attended open houses. Of increasing importance are smart phone applications and mobile-optimized web sites, with 45% of buyers utilizing them, and 43% of buyers utilized mobile-optimized search pages.