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You've built decades of wealth in your Silicon Valley home.

Let's make your next move the best one yet.

Whether you're ready to sell now, planning a move a few years out, or wondering if staying put still makes sense, a free 30-minute Best Move Strategy Session is where we start.

📆 Book My Free Best Move Strategy Session

Prefer to talk? Call me at 408-413-3087

Actual results

⭐️ +15.9% over list price in six days on market, San Jose
⭐️ +21.3% over the Zillow Zestimate
⭐️ A fixer-upper sold as-is, over asking, with multiple offers

Put my experience to work for you. I've spent 23 years in Silicon Valley real estate and closed more than 460 transactions, most of them for longtime homeowners with decades of equity to protect and one shot at getting the move right. I'm a Certified Senior Advisor (CSA), a Seniors Real Estate Specialist (SRES), and the 2024 REALTOR® of the Year.

Your free Best Move Strategy Session is the first step of the Best Move Method. We'll talk about what's prompting the change and the paths that could work, and I'll tell you honestly what I'd do in your shoes. If now isn't the right time to move, I'll tell you that too.

See How the Best Move Method Works

Book My Free Best Move Strategy Session

THE SIX PHASES OF THE BEST MOVE METHOD

The Best Move Method isn't a home-selling process. It's a plan for your next chapter, and it may or may not end with selling your house. Most of the money in a move is won or lost before the house ever hits the market, in the decisions you make about timing, taxes, and preparation, so the first half of the method is all about making the right decision. You can stop after any phase, and plenty of my clients start planning years before they're ready to move.

1. Discover → 2. Evaluate → 3. Decide → 4. Prepare → 5. Execute → 6. Thrive

Part One: Plan

Discover, Evaluate, and Decide are about figuring out what to do. You don't need to be ready to sell to start here.

Phase 1: Discover

Get clear on what matters most. We start by listening. What's prompting you to think about a change, what isn't working about the house anymore, and what you want the next ten years to look like. A lot of the most important concerns don't come up until the second or third conversation, so we take our time here.

Where you end up: from "Something needs to change" to "I know what I really want"

Click to see the 5 steps in the Discover phase
  • The discovery conversation. Your situation, what's prompting the change, and whether there's any real urgency.
  • A lifestyle assessment. How well the house still works for you, including upkeep, stairs and safety, and how close you are to family, friends, and the things you love doing.
  • Your financial picture. How the equity in your home fits into your retirement, and what worries you about taxes, income, and future costs.
  • The family conversation. Who should be involved, what everyone's hoping for, and where people might disagree, so it gets talked through before it turns into a fight.
  • Your ideal outcome. What a successful move would accomplish, what you most want to avoid, and what you want your life to look like five years from now.

Phase 2: Evaluate

Understand your options and the real numbers. This is where guesswork gets replaced with real information. I'll figure out what your home is worth both as-is and prepared for sale, what you'd actually walk away with, and how each of your realistic options compares over the next five to ten years.

Where you end up: from "I don't know what my options are" to "I can see exactly what’s possible"

Click to see the 6 steps in the Evaluate phase
  • Market value. A detailed analysis of what the home would sell for as-is and prepared for sale, and who the likely buyers are.
  • Net proceeds. Selling costs, any mortgage payoff, and prep and moving costs, so you know what actually lands in your account.
  • Tax questions. Capital gains exposure, the Section 121 exclusion, Prop 19 portability, and stepped-up basis, organized into clear questions for your CPA and estate attorney.
  • Every housing option. Staying put, aging in place with modifications, downsizing nearby, moving closer to family or somewhere less expensive, renting, senior living, or keeping the house and generating income from it.
  • Side-by-side scenarios. What staying costs over the next five to ten years compared with downsizing, how much equity you could free up, and how your monthly expenses would change.
  • Timing and risk. Current market conditions, the real cost of waiting, and which choices keep the most doors open if your health or family situation changes.

Phase 3: Decide

Choose your best path forward. With the options and the numbers on the table, we narrow it down to the path that fits you, with no pressure either way. This is where you decide to sell, stay, or plan for a future move. If staying is the right answer, I'll help you put an aging-in-place or long-term housing plan together. If selling is the right answer, we move on to Part Two.

Where you end up: from "I'm afraid of making the wrong decision" to "I know what I'm going to do and why"

Click to see the 5 steps in the Decide phase
  • Review the options. Compare the financial and lifestyle outcomes and cross off anything that doesn't fit your priorities.
  • Pick a strategy. Stay and improve the home, sell and downsize, sell and relocate, move into senior living, keep the property for investment or estate reasons, or wait while you get ready.
  • Settle the open questions. Loop in your tax advisor and estate attorney, work through family concerns, and start looking at where you'd go next.
  • Set the timeline. Decide whether anything needs to happen now, pick a target date, and plan around the best seasons to sell.
  • Write the plan. The strategy, the action items, who's responsible for what, the budget, the timeline, and a backup plan if things change.

Part Two:  Execution

Prepare, Execute, and Thrive are about making it happen, once you've decided that selling is the right move.

Phase 4: Prepare

Get everything ready without wasting money. Now we get the house, your belongings, and the logistics ready, and we protect your equity while we do it. Overspending on a remodel the next buyer will tear out is one of the most common and expensive mistakes I see, so we only do the work that pays.

Where you end up: from "There's too much to do" to "Everything is organized and under control"

Click to see the 6 steps in the Prepare phase
  • A property walkthrough. Deferred maintenance, safety issues, and pre-sale inspections, so there are no surprises in escrow.
  • A prep strategy. Which repairs, cleaning, landscaping, and staging will pay for themselves, a realistic budget, and permission to skip the rest. Sometimes the smartest answer is selling as-is.
  • Your belongings. What to keep, sell, donate, or let go of, with estate sale companies, move managers, and organizers when you need them, on a schedule that doesn't wear you out.
  • Contractors and vendors. Estimates, scheduling, and quality control, using people I've worked with for years.
  • Your next home. Finding the right place, sorting out financing, and lining up the timing between the sale and moving in.
  • Move logistics. Moving dates, movers and storage, keeping the family in the loop, and a backup plan if dates shift.

Phase 5: Execute

Maximize your equity and make your move. This is where 23 years and more than 460 transactions do the heavy lifting. Pricing, launch timing, and marketing get several qualified buyers competing for your home, so an investor lowball is never your only option, and I manage every deadline through closing.

Where you end up: from "I hope everything goes smoothly" to "My move was handled professionally, and I protected my equity"

Click to see the 6 steps in the Execute phase
  • Positioning. The most likely buyers, the home’s strongest selling points, the pricing strategy, and the best launch date.
  • Marketing. Professional photography and video, a story about the home that buyers connect with, targeted digital outreach, MLS exposure, and private marketing when it makes sense.
  • Launch. Showings and open houses, tracking buyer interest, and keeping an eye on competing listings.
  • Offers. Encouraging competition, comparing price, terms, financing, and contingencies, checking buyer qualifications, and negotiating the strongest overall deal.
  • Escrow. Disclosures, inspections, contingencies, and deadlines, with your interests protected all the way to closing.
  • The move. Finalizing your next home, coordinating movers, managing closing and possession dates, and setting up a rent-back if you need more time.

Phase 6: Thrive

Make the most of your next chapter. Closing isn't the finish line. The whole point was a better next chapter, so I stay with you after the move to make sure it delivered what you wanted.

Where you end up: from "I sold my house" to "I made my best move yet"

Click to see the 5 steps in the Thrive phase
  • Settling in. Making sure you’re comfortable and handling any loose ends from the move or the sale.
  • Your financial outcome. Comparing the actual proceeds with the projections, following up with your financial and tax pros, and keeping an eye on any property tax transfer deadlines.
  • Your new community. Connecting you with local resources and trusted referrals for home services or modifications.
  • Your long-term goals. Checking that the move did what you hoped it would and looking ahead to any future housing needs.
  • An ongoing relationship. A post-move check-in, and a trusted resource for you and your family whenever the next real estate question comes up.

What Happens in Your Strategy Session?

Your free Best Move Strategy Session is the start of the Discover phase. We'll spend about 30 minutes by phone or Zoom talking about your home, your goals, your timeline, and whatever's worrying you. You'll leave with a clearer picture of your options and the next step, with no pressure to list. If it makes sense to keep going, we'll work through Evaluate and Decide together before you commit to anything.

📆 Book My Free Best Move Strategy Session

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Who It's For

The Best Move Method is built for longtime Silicon Valley homeowners, usually people who've been in their homes twenty years or more, who know something needs to change but aren't sure what or when. It's also for adult children who want to help a parent plan the next chapter without it turning into a family fight.

You don't need to be ready to sell. Some of my clients move within a few months, others use the plan to get ready for a move two or five years out, and some decide staying put is the right call.

What's at Stake?

For most longtime owners, the house is the biggest asset they'll ever sell. On a $1.8 million home, a 3% difference in the final price is $54,000, and that's before overspending on repairs, a lowball investor offer, or a poorly timed tax decision. Getting the plan right before you list is how you keep that money working for you and your family.

The first step is a free Best Move Strategy Session to see where you stand. It costs you nothing, and you decide what happens next.

📆 Book My Free Best Move Strategy Session

Prefer to talk? Call me at 408-413-3087. Rather text? Send me a quick text and I'll get right back to you.

Frequently Asked Questions

What is the Best Move Method?

It's my six-phase process for longtime homeowners: Discover, Evaluate, Decide, Prepare, Execute, and Thrive. The first three phases help you figure out what to do, whether that's selling, staying, or planning a move a few years out. If selling is the right call, the last three phases cover the preparation, the sale, and the move, with the goal of protecting as much of your equity as possible.

Do I need to be ready to sell before we talk?

No, and the best time to talk is usually before you're ready. Some clients sell within a few months, and others use the plan to prepare for a move one, two, or five years out.

Will you push me to sell?

No. The first half of the Best Move Method is about deciding, not listing. If staying in your home is the better answer, I'll tell you that and help you plan for it, and if the timing isn't right yet, we'll build a plan you can pick up when it is.

What happens in the strategy session?

We spend about 30 minutes, by phone or Zoom, talking through your home, your goals, your timeline, and what's worrying you. It's the start of the Discover phase. I'll tell you honestly which paths look worth exploring and what the next step would be, with no obligation and no pressure to list.

Who is this designed for?

Longtime Silicon Valley and Bay Area homeowners, especially older adults and their families, who've built serious equity and want to use it well. It's also a good fit for adult children helping a parent think through housing and what comes next.

What if the home needs a lot of work?

Most longtime homes need some cleaning, decluttering, or repairs. The key is knowing which work pays for itself and which doesn't, and sometimes the smartest move is selling as-is. We'll build a prep plan that helps the home sell without overspending.

Can you help with Prop 19 and capital gains questions?

I can walk you through how Prop 19 property tax portability works for homeowners 55 and older, run the numbers on your likely gain, and give you a clear list of questions to bring to your CPA or attorney. I'm not a tax advisor, so final tax decisions should always be made with yours.

What areas do you serve?

Santa Clara County and Santa Cruz County, including San Jose, Los Gatos, Saratoga, Campbell, Cupertino, Sunnyvale, Mountain View, Los Altos, Santa Clara, Morgan Hill, Gilroy, Santa Cruz, Scotts Valley, Capitola, Soquel, and Aptos. If you're moving out of the area, I can connect you with trusted agents where you're headed.

How do I get started?

Book a free Best Move Strategy Session using the button on this page, or call or text me at 408-413-3087. We'll start with a private conversation about your home and your goals.

Copyright 2026 • Seb Frey, REALTOR® • Compass • Lic. 01369847