Seb Frey Earns Certified Senior Advisor® Designation, Deepening Commitment to Serving Older Adults and Their Families

FOR IMMEDIATE RELEASE

Los Gatos, CA —June 27, 2025— Seb Frey, a respected real estate professional and thought leader is proud to announce that he has earned the Certified Senior Advisor® (CSA®) designation. This nationally recognized certification affirms his commitment to serving older adults and their families with integrity, empathy, and specialized knowledge of the complex issues facing people as they age.

As a CSA®, Seb Frey joins a growing network of professionals across the country who are trained not only in their specific field—real estate—but also in the broader context of senior care, financial planning, health and wellness, housing, and the emotional and practical challenges of aging. The CSA® designation is awarded by the Society of Certified Senior Advisors (SCSA), the nation’s leading organization for professionals who work with older adults.

“Earning the CSA® designation is more than a credential—it’s a promise,” says Frey. “A promise to keep learning, to lead with empathy, and to be a trusted advocate for the people I serve as they make some of life’s most significant decisions.”

What Is the CSA® and Why It Matters

The Certified Senior Advisor® designation is one of the few nationally accredited programs that prepares professionals to work holistically with older adults. It involves extensive coursework and a rigorous exam covering topics such as:

The aging process and how it affects physical, emotional, and cognitive health
Senior housing options, from aging in place to skilled nursing facilities
Ethical business practices when working with vulnerable populations
Legal and financial planning considerations for older adults
Medicare, Medicaid, and long-term care insurance fundamentals
End-of-life planning, including advance directives and healthcare power of attorney

Professionals who complete the certification must also agree to and uphold a strict Code of Professional Responsibility, ensuring that they act ethically, maintain confidentiality, and prioritize the best interests of older adults.

For Seb Frey, this deeper knowledge is already shaping the way he serves his clients.

“I’ve worked with a wide variety of older adults over the years—helping them downsize, relocate, age in place, or prepare their estate. But the CSA® program has given me a new level of insight,” he explains. “Now I don’t just understand the real estate side of the move—I have a much better grasp of the whole picture.”

Helping Seniors—and Their Families—Make Informed Decisions

Today’s seniors face a unique and often overwhelming set of challenges. Rising healthcare costs, housing affordability, social isolation, mobility issues, and cognitive decline all play a role in how—and where—they choose to live. For many families, these decisions aren’t just emotional—they’re deeply complex, and they often intersect with legal, financial, and medical systems that are hard to navigate alone.

That’s where a CSA® comes in.

Unlike many professionals who focus solely on their discipline, a Certified Senior Advisor takes a multi-disciplinary approach to serving older adults. They know how to ask the right questions, uncover hidden concerns, and provide trusted referrals to vetted professionals—such as elder law attorneys, geriatric care managers, or financial advisors—when needed.

“When someone comes to me asking about selling their home, I don’t just ask, ‘How much are you looking to get for it?’” says Frey. “I ask, ‘What do you want your life to look like in five years?’ ‘Do you have support at home?’ ‘Are you worried about the stairs?’ ‘Do you want to be closer to your adult children or stay in the community you love?’”

These conversations, he says, lead to better decisions—and better outcomes.

Elevating the Standard of Care in Senior Real Estate

Seb Frey is no stranger to serving older clients. As the founder of Team Sixty Plus, he has long been a trusted guide for seniors and their families navigating life transitions. His work includes helping older adults:

Downsize from a longtime family home into something more manageable
Transition to independent or assisted living communities
Declutter and prepare a home for sale
Age in place with home modifications and support
Understand the financial and tax implications of a move
Connect with trusted local resources for caregiving, estate planning, or move management

With the CSA® designation, Frey now brings an even deeper level of confidence, sensitivity, and perspective to these services. His clients benefit from someone who not only knows the market, but also understands how to navigate the emotional and logistical weight of these decisions.

“This certification doesn’t make me a social worker or an attorney,” says Frey. “But it does make me a better advocate. I now have the tools to spot red flags, offer the right guidance, and be a connector to the professionals who can support families at every stage.”

A Growing Demand for Trusted Senior Advisors

According to the U.S. Census Bureau, adults aged 65 and older will outnumber children under 18 by 2034—a demographic shift with profound implications. As the senior population grows, so does the demand for professionals who understand their unique needs.

Families want to work with someone who doesn’t just “work with seniors,” but specializes in it. The CSA® designation signals that distinction.

“Too often, families don’t know where to start,” Frey explains. “They Google their way into a crisis or try to navigate everything themselves. My job is to make that journey easier and give them back a sense of control.”

Whether it’s making a home safer for aging in place, exploring reverse mortgage options, preparing a home for sale, or finding senior housing, Frey believes that older adults deserve clarity, dignity, and a customized plan that fits their values and goals.

What It Says About His Dedication

In an industry where continuing education is optional, the CSA® designation stands out. It reflects a proactive investment in excellence and a desire to go above and beyond for clients. “I didn’t get this designation because I had to,” Frey says. “I got it because I care. I want every older adult and every family I work with to feel seen, heard, and supported. That’s what this is about.”

His approach is not transactional—it’s relational. He sees his role not just as a real estate advisor, but as a steward of life transitions, a bridge between generations, and a calming presence during what can often be turbulent times.

About Seb Frey

Seb Frey is a licensed REALTOR®, educator, and founder of TeamSixtyPlus.com, a curated platform that connects seniors and their families with the best professionals, resources, and advice for aging well. He specializes in helping older adults navigate the real estate decisions that come with retirement, downsizing, aging in place, and late-life planning.

With over 20 years of experience and now the CSA® designation, Seb is one of Northern California’s leading advocates for senior-focused real estate and transitional planning. He is available for consultations, speaking engagements, and media appearances.