Many homes in our area sell for over asking price – sometimes, a lot over asking. However, that doesn’t just happen by magic! Almost always, this is the happy result of a good old-fashioned bidding war.
But how can you get multiple offers when you go to sell your own home, and ignite a hot bidding war?
In a nutshell, you need a carefully crafted marketing strategy to create a strong perception of value in the minds of prospective buyers so that they will come running, cash and offers in hand.
The number 1 way to create value is to set a price that will attract buyers in droves. You’ll need to couple that price with an incredible online presentation that showcases your home and really makes it stand out against all the competition in the price range. Make it look like a home that buyers will absolutely have to get in the door to see.
You should also set an offer deadline to create a sense of urgency. If the buyer doesn’t move fast enough, they’ll miss it. Don’t review any offers before the deadline; you want to make sure that you have multiple offers in hand so that you can work the buyers against each other. Then, discover the one who loves your home more than the others; they will pay dearly for that feeling.
Of course, there is a lot more to it than that. In fact, I’ve written a book about it. If you would like a copy or if you have any questions, please don’t hesitate to reach out to me. I would be happy to help you!
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