Once your home has finally hit the market, there’s a lot more that will need to happen, in the first two weeks in particular. While you may have done some quiet marketing (e.g., a coming soon campaign) prior to actually formally listing the house for sale, once the home is listed, the marketing campaign will really pick up.
The kick off for the selling process is really when it is listed in the MLS, or Multiple Listing Service, which brings instant attention to your home. For best results, you’ll also need to do a lot of the traditional marketing – starting with putting a for sale sign in your front yard with a flyer box for brochures. A modern twist on the for-sale sign is that it should have a QR Code or web site URL where buyers can do a quick lookup on the details of the home, or even make an appointment to see the interior.
It may surprise you to learn that often times that a buyer hears about a home for sale from a friend or family member who lives nearby – so it’s important to make sure that all your neighbors know that your home is for sale. For that reason, it’s a good idea to send postcards or letters to the neighborhood alerting them about the home for sale. Likewise, it’s also a good idea to have someone go around and knock on doors, or at least make phone calls, and invite everyone to an open house.
Also, spread the word about your listing on social media, in particular when you hold an open house, it’s wise to promote both the house and the open house on Craigslist, Facebook, Twitter, Pinterest – wherever people who might be interested in your home might be looking online.