Sell Quicker,
Net More, As-Is!

For hundreds of thousands of Bay Area homeowners considering a move, the conventional wisdom suggests they fix up the home before selling to “get top dollar.” But the research shows this approach usually ends up costing money, not making money, when the home is sold.

According to multiple studies, most home improvement projects fail to deliver a full return on investment. Major kitchen and bath remodels, for example, often recoup only 50–70% of their cost. That means a $40,000 upgrade could result in a $12,000–$20,000 loss.

Instead, many savvy homeowners are choosing to sell as-is, with prep work concentrated on “high-ROI” improvements like deep cleaning, yard refreshes, and decluttering. Not only is this approach faster and less stressful—it usually nets sellers more because they skip costly delays and hit the market at a price point that is in much higher demand.

Local real estate expert Seb Frey specializes in helping long-time local homeowners sell as-is, with no repairs, no staging, and no drama—just a smart strategy for maximum equity extraction.