Santana Row's Holiday Celebration: Spirit of the Row - Seb Frey, Silicon Valley + Bay Area REALTOR

Santana Row’s Holiday Celebration: Spirit of the Row

Each December, Santana Row in San Jose transforms into a festive haven with its annual “Spirit of The Row” celebration. This event series brings the community together through holiday performances, snow showers, and visits with Santa, creating a memorable experience for all ages. Santana Row is a fun place to visit any day of the year, but the Row never looks better than in December with all the beautiful lights, and the energy that the community brings when they come together is truly joyful.

Event Schedule and Activities

“Spirit of The Row” takes place every Tuesday evening in December leading up to Christmas, from 6:00 PM to 8:00 PM. The festivities are centered in Santana Row Park, located between Left Bank and EMC Seafood.

Attendees can enjoy:

Holiday Performances: Local community groups and schools showcase their talents on the main stage, offering a variety of entertainment that captures the holiday spirit.
Snow Showers: Experience the magic of snowfall in San Jose with snow showers in Park Valencia, occurring every 30 minutes between 6:00 PM and 8:00 PM.
Santa Photos: Capture holiday memories with free photos with Santa in the Oak Tree Lounge.

Additional Festivities

Beyond the scheduled performances, Santana Row enhances the holiday atmosphere with:

Tree Lighting Ceremony: A 40-foot Christmas tree is illuminated, accompanied by live music and festive activities.
Holiday Decorations: The entire area is adorned with lights and decorations, creating a picturesque setting for shopping, dining, and entertainment.

Community Engagement

“Spirit of The Row” emphasizes community involvement by featuring performances from local groups, fostering a sense of unity and holiday cheer among residents and visitors alike. The event serves as a platform for local talent to shine, enhancing the cultural fabric of the community.

Planning Your Visit

For the most current information on event dates, times, and activities, please visit Santana Row’s official website or contact the Santana Row Concierge at 408-551-4611.

Experience the joy and magic of the holiday season at Santana Row’s “Spirit of The Row,” where festive activities and community spirit come together to create unforgettable memories.