A high listing price can sound like good news when you’re preparing to sell your home. If one REALTOR® says your property is worth significantly more than everyone else suggests, it’s understandable to want to believe the higher number. But an optimistic estimate and actual market value aren’t always the same thing.
Last month, 384 home sellers in Santa Clara County reduced their asking prices, nearly one-third of the homes on the market. That’s an important signal for anyone thinking about selling in Silicon Valley. Buyers are still purchasing homes, but they’re becoming increasingly selective about what they’re willing to pay.
The problem with starting too high is that the first few weeks on the market are often when a home receives the most attention. If buyers immediately decide the property is overpriced, they may simply move on. By the time the price is reduced, the listing has lost some of its initial momentum, and buyers may begin wondering why it hasn’t sold.
This is especially important in today’s market because conditions can vary dramatically by city, neighborhood, and property type. A pricing strategy that works for a single-family home in one Silicon Valley community may not work for a condo just a few miles away. Looking closely at comparable sales, current competition, buyer demand, and local market conditions matters far more than choosing the highest suggested asking price.
For homeowners considering selling, the goal shouldn’t be to find the agent who gives you the biggest number. It should be to understand what your home is realistically worth and develop a pricing strategy that gives you the strongest possible position from the beginning. Getting that right before your home hits the market can make a significant difference in both the selling experience and the final outcome.
Does your place need a little work?
Sell As-Is. Sell for More.
No remodel, no lowball investor offer. Most Bay Area sellers net more selling as-is, and I'll show you how to get full market value without fixing a thing.
Show Me How →
From the Bay Area Wayback Machine
Raiders Play First Game at Oakland Coliseum (September 18, 1966)
The Oakland Raiders played their first game at the newly opened Oakland–Alameda County Coliseum, losing 32–10 to the Kansas City Chiefs. The game marked the beginning of the Raiders’ long association with the stadium and a new era for professional sports in Oakland. The Coliseum later became a major Bay Area sports landmark, also serving as the longtime home of Major League Baseball’s Oakland Athletics beginning in 1968.
This Week in Silicon Valley
Nonprofit Housing Project Could Bring More Affordable Homes to San Jose
A nonprofit housing organization is pursuing a new residential development in San Jose that could add more affordable homes as the city continues working to address its housing shortage. The proposal represents another effort to use available properties for below-market housing in a region where high rents and home prices remain major challenges for lower-income households.
The development would contribute to San Jose’s broader strategy of expanding affordable housing while working toward state-mandated housing production goals. Nonprofit developers play an important role in that effort by combining public funding, tax credits and other financing sources to create homes that remain affordable over the long term.
The proposal comes as San Jose and other Bay Area cities face pressure to increase housing production despite high construction costs and limited available land. If the project advances, it would add to the city’s pipeline of affordable housing and provide additional options for residents struggling with Silicon Valley’s high cost of living.
Accurate Home Price Data Is Just a Click Away!
Live MLS Data
What Are Homes Actually Selling For Right Now?
Median price, days on market, and how many homes are selling over asking, pulled straight from current MLS data for your neighborhood.
See the Live Sales Data →50th Annual San Francisco Stand-Up Comedy Competition Semi-Finals
Date: Wednesday, September 16
Time: 7:30 pm
Location: Montalvo Arts Center, 15400 Montalvo Rd, Saratoga
Get ready to laugh at a semifinal round of the legendary San Francisco Comedy Competition, where some of today’s most promising comedians compete for a spot in the finals. See rising stand-up talent take the stage in a competition known for helping launch the careers of some of comedy’s biggest names.
Village Fest 2026
Date: Saturday, September 19
Time: 11:00 am – 4:00 pm
Location: Village Oaks Shopping Center, 5700 Village Oaks Dr., San Jose
Celebrate the vibrant spirit of South San José at Village Fest, a free, family-friendly street festival bringing the community together. Enjoy local businesses, neighborhood organizations, entertainment, and activities for all ages, and discover what makes District 2 special.
Taste of Los Gatos 2026
Date: Saturday, September 19
Time: 12:00 pm – 5:00 pm
Location: Downtown Los Gatos, Los Gatos
Experience the Taste of Los Gatos, a lively downtown street festival celebrating great food, live music, family entertainment, and community. Stroll along a traffic-free North Santa Cruz Avenue, explore local flavors, and enjoy a festive atmosphere in the heart of Los Gatos.
Whiskey & Fire San Jose: 2026 Tour Stop
Date: Sunday, September 20
Time: 3:30 pm – 7:00 pm
Location: Hayes Mansion, San Jose
Enjoy an afternoon of live-fire cooking and premium whiskey at Whiskey & Fire in San Jose. Sample flame-cooked dishes from talented chefs, explore a curated selection of whiskey, meet the people behind the food and spirits, and vote for your favorite dish of the day.
Time to talk to a REALTOR?
Senior Friendly Homes in Silicon Valley South
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
