The Top 6 Lies Bay Area REALTORS Tell Sellers

When hiring a Bay Area real estate agent, you expect them to be fair and honest, as outlined in the National Association of REALTORs’ Code of Ethics. While most REALTORs uphold these standards, sometimes the truth gets bent. Below, I’ve outlined the six most common lies REALTORs tell and what they really mean. Understanding these can help you make informed decisions when selling your home in the Bay Area.

I’ve got a lot to say here, so I’d like to outline these six lies, and if you want to jump ahead to read what I’ve got to say specifically about any of these doozies, be my guest!

1. I’m Number One!
2. I have a buyer for your property
3. I can sell your home for more than it’s worth
4. You need to stage your home to get the best price
5. Your first offer is your best offer
6. My commission is non-negotiable

1. “I’m Number One!”

The claim “I’m number one!” is a favorite among REALTORs, but it’s often more marketing fluff than meaningful fact. Let’s unpack this claim to understand what it really means—and why it might not matter as much as you think.

The Reality Behind “Number One” Claims

REALTORs can be “number one” in countless categories, but without context, the title is meaningless. Are they number one in total sales volume? The number of transactions? Listings in a particular price range or neighborhood? Even if these claims are accurate, they may not align with what you need as a client.

For example:

• Sales Volume: A REALTOR who handles a large volume of luxury properties may not be the best fit if you’re selling a modest home.
• Transaction Count: An agent who closes many small deals might not have the expertise to handle complex transactions like yours.
• Neighborhood Specialist: Being a top agent in one neighborhood doesn’t guarantee they’ll excel in another area with different market dynamics.

It’s also worth noting that many of these accolades are self-reported or based on cherry-picked metrics. If an agent doesn’t provide clear evidence or context for their claim, it’s fair to question its validity.

What Really Matters

While accolades and rankings can be impressive, they shouldn’t overshadow what’s most important: how well the agent will serve you. Here’s what to prioritize instead:

1. 1. Client Focus: A great REALTOR puts your needs first, not their ego. They should be more interested in achieving your goals than flaunting their achievements. If the conversation feels like a bragging session, consider it a red flag.
   2. Experience and Expertise: Look for an agent with experience relevant to your specific situation. For example:
      • If you’re selling a historic home, does the agent have expertise in marketing unique properties?
      • If you’re buying in a competitive market, does the agent have a track record of winning bidding wars?
   3. Communication: The best REALTORs are excellent communicators who listen to your needs, provide clear guidance, and keep you informed throughout the process. A focus on collaboration, rather than self-promotion, is a strong indicator of a client-centered approach.
   4. Proven Results: Instead of relying on vague “number one” claims, ask for concrete examples of their success. For instance:
      • How many homes have they sold recently in your area?
      • What’s their average days-on-market compared to the local average?
      • Do they have testimonials or reviews from past clients?

I’ve got your number

Your agent should make you feel like the real “number one.” Their energy and expertise should be focused on achieving the best possible outcome for you—not boosting their personal brand. When interviewing agents, pay close attention to how they talk about their experience. Are they addressing your needs, or are they simply trying to impress you?

Remember, the best REALTOR for you isn’t necessarily the one with the most awards or the biggest billboard—it’s the one who truly understands your goals and is committed to helping you achieve them.

2. “I Have a Buyer for Your Property!”

Few lines grab a homeowner’s attention faster than a REALTOR claiming, “I already have a buyer for your property!” On the surface, this statement sounds incredibly promising. After all, who wouldn’t want to bypass the hassle of preparing and marketing a home if a ready buyer is waiting? However, this claim is often misleading and doesn’t hold up under scrutiny.

The Truth Behind This Claim

When a REALTOR says they have a buyer, it’s rarely as straightforward as it seems. Here are the common scenarios behind this statement:

1. Speculative Buyers: The agent might mean they know a buyer in general terms—a client looking for a home in your area or price range. However, unless that buyer has actually expressed interest in your specific home (which is unlikely if they haven’t seen it), the claim is premature at best.
2. Marketing Tactic: Some agents use this line as a way to win your listing. It’s a classic hook to get a foot in the door. Once they’ve secured your listing, that supposed buyer often disappears, or the agent pivots to marketing your home to other buyers.
3. Inadequate Information: If the agent hasn’t even visited your property, how could they possibly know whether their buyer would be interested? Homes aren’t sold on stats like square footage and bedroom count alone. Factors like layout, condition, and unique features significantly affect buyer interest.

Even If It’s True, It’s Not the Best Strategy

Let’s assume, for argument’s sake, that the agent does have a buyer interested in a home like yours. Even then, selling directly to that buyer isn’t necessarily in your best interest. Here’s why:

1. Limited Exposure: Selling to a single buyer means you’re missing out on the competitive advantage of the open market. Listing your home allows you to attract multiple offers, which can drive up the price and improve terms.
2. Price Concerns: The REALTOR’s buyer might not be willing to pay top dollar for your property. Without competition to push the price higher, you could be leaving money on the table.
3. Qualified Offers: How do you know this buyer is financially qualified? Agents often overstate a buyer’s readiness to act, especially if they’re eager to secure your listing. A thorough pre-approval process is crucial to avoid wasted time.

The Best Buyer vs. The First Buyer

A good REALTOR understands that the first interested buyer isn’t always the best buyer. By opening your home to the market, you’ll attract a larger pool of potential buyers, increasing your chances of finding one who:

• Offers a better price.
• Agrees to more favorable terms.
• Aligns with your desired timeline.

Even if the agent’s buyer does make an offer, having other buyers in the mix gives you leverage to negotiate more effectively.

Questions to Ask If an Agent Makes This Claim

If an agent tells you they have a buyer for your property, don’t take it at face value. Ask these questions to evaluate the claim:

• Have they seen my home? If not, how can they be sure the buyer is interested?
• Is the buyer pre-approved? Pre-qualification isn’t enough—ask if the buyer has been fully vetted by a lender.
• Why hasn’t the buyer made an offer yet? If the agent truly has an interested party, there should be no delay in presenting an offer.
• What’s their budget? Ensure that the buyer’s financial range aligns with your expectations.

Beware of Missing Market Opportunities

Selling directly to a single buyer—whether real or hypothetical—means skipping the powerful exposure that comes from listing your property. The open market creates competition, which often leads to:

• Higher sale prices.
• Multiple offers.
• The best combination of price and terms.

By settling for the first buyer, you may not only miss out on better offers but also reduce your bargaining power.

When This Claim Might Be Legitimate

While rare, there are instances where a REALTOR might genuinely have a buyer who is an excellent match for your property. In these cases:

• The agent should provide concrete details about the buyer’s interest and qualifications.
• You should still consider listing your home to ensure you’re not bypassing other equally or more motivated buyers.
• A professional agent will explain the pros and cons of accepting a pre-market offer versus listing publicly.

What you Need to Know

The claim, “I have a buyer for your property!” is often a sales pitch designed to win your business. Even if it’s true, it’s usually not in your best interest to sell directly to one buyer without exposing your home to the open market.

A trustworthy REALTOR will prioritize your financial goals over quick wins. They’ll guide you through the process of marketing your home to ensure you get the best combination of price, terms, and conditions. So, if you hear this claim, proceed with caution, ask the right questions, and consider whether the agent’s motivations align with your own.

3. “I Can Sell Your Home for More Than It’s Worth!”

When a REALTOR tells you, “I can sell your home for more than it’s worth,” it can be incredibly tempting to believe them. After all, who wouldn’t want to get top dollar—or more—for their property? Unfortunately, this promise is often a red flag and can lead to significant frustration and financial setbacks. This tactic, commonly referred to as “buying the listing,” is a strategy some agents use to win your business by inflating your expectations. Here’s why this is problematic and how to avoid falling into this trap.

What Does “Buying the Listing” Mean?

“Buying the listing” occurs when an agent deliberately overstates what they can sell your home for to convince you to hire them. They may claim that their expertise or connections will result in a higher sale price than other agents can deliver. However, in most cases, this inflated price is unrealistic and designed to win your trust—not to actually sell your home.

Agents who employ this tactic are counting on one of two outcomes:

1. You’ll Lower Your Price Later: Once your home sits unsold for weeks or months, they’ll recommend reducing the price, often multiple times. By then, your property may have lost its competitive edge in the market.
2. You’ll Feel Pressured to Sell: As time passes and the property lingers, you might feel compelled to accept a lower offer just to move on, often below what the home could have fetched if priced correctly from the start.

Why Overpricing Hurts Sellers

Overpricing your home might seem harmless, but it can have serious consequences. Here are the key ways it can hurt your sale:

1. Lost Buyer Interest: Today’s buyers are well-informed. They have access to comparable sales and market data, and they know when a property is overpriced. If your home’s price is significantly higher than similar homes in your area, many buyers won’t even consider it, limiting your pool of potential offers.
2. Extended Time on Market: Overpriced homes tend to sit on the market far longer than accurately priced ones. The longer a home lingers, the more buyers start to wonder what’s wrong with it. Even when you eventually lower the price, the stigma of a long market time can make buyers hesitant.
3. Lower Final Sale Price: Homes that start too high and then go through multiple price reductions often sell for less than they would have if priced competitively from the start. Buyers may see your reductions as a sign of desperation and come in with lowball offers.
4. Increased Holding Costs: The longer your home sits unsold, the more you’ll pay in mortgage payments, taxes, utilities, and maintenance—costs that can eat into your profits.

How Ethical REALTORs Price a Home

A skilled and ethical REALTOR will base their pricing recommendation on a comparative market analysis (CMA) and other relevant data, not on what they think you want to hear. Here’s what goes into an accurate price assessment:

1. Comparable Sales: The agent will look at recent sales of similar properties in your area, adjusting for differences like square footage, lot size, and upgrades.
2. Current Market Conditions: They’ll consider whether it’s a buyer’s market or a seller’s market and how trends are affecting home prices in your area.
3. Unique Features: Certain features—like a remodeled kitchen, energy-efficient systems, or a prime location—can add value, but these must be weighed realistically.
4. Active Listings: Your home’s price will also need to compete with similar homes currently on the market.

An experienced agent will provide you with a realistic price range and explain how they arrived at their recommendation. They’ll also discuss strategies for maximizing your home’s appeal, like marketing plans and potential improvements, rather than relying on an inflated price to win your business.

How to Spot “Buying the Listing” Behavior

It’s not always easy to tell when an agent is “buying the listing,” but here are some warning signs:

• Their Price is Dramatically Higher: If one agent’s suggested price is significantly higher than others, ask them to back it up with data. If they can’t provide solid evidence, be cautious.
• Vague Justifications: An agent who says things like, “I just know the market,” or, “I have buyers who will pay that price,” without offering specifics is likely relying on fluff.
• Overemphasis on Price Alone: A good agent will discuss pricing as part of a broader strategy, including marketing, presentation, and negotiation. An agent focused solely on the sale price may be trying to distract from their lack of a solid plan.

The Bottom Line

When a REALTOR claims they can sell your home for more than it’s worth, it’s a sign they’re prioritizing their own interests over yours. While it might be tempting to choose an agent who promises the highest number, it’s more important to work with someone who sets realistic expectations and has a solid strategy for achieving the best outcome.

The right agent will focus on maximizing your home’s value through accurate pricing, effective marketing, and skilled negotiation. Don’t settle for empty promises—choose a professional who is committed to your success.

4. “You Need to Stage Your Home to Get the Best Price!”

The idea that staging is a must to sell your home for the best price is one of the most persistent myths in real estate. While staging can certainly help some homes look more appealing, the blanket statement that it’s necessary for achieving top dollar isn’t always true. The reality is more nuanced and depends on your specific property, market conditions, and target buyer demographic. Let’s unpack why this claim is often overstated and how to approach staging strategically.

The Staging Myth

REALTORs who push staging as a non-negotiable part of the selling process often do so to justify overpriced listings or to make their job easier by creating a more visually appealing product. They may claim that staging will “trick” buyers into paying more than the home is worth, but this oversimplifies how buyers assess value.

Buyers today are savvy. They have access to online listings, market data, and even virtual staging tools. While staging can enhance the emotional appeal of a home, it doesn’t change its fundamental value. A beautifully staged home that’s overpriced will still struggle to attract offers.

When Staging Makes Sense

Staging can be beneficial in certain situations. Here are examples where staging might truly add value:

1. Vacant Homes: Empty homes can feel cold and uninviting. Staging helps buyers visualize how the space could be used, making it feel more like a home and less like a blank canvas.
2. Odd Layouts: Homes with unconventional layouts or awkward spaces benefit from staging because it helps buyers understand how to use the space effectively.
3. Competitive Markets: In highly competitive markets, staging can give your home a slight edge by making it stand out among similar listings.
4. Luxury Properties: High-end buyers often expect a certain level of presentation. Staging can highlight a luxury home’s best features and help justify a premium price point.

When Staging Isn’t Necessary

In many cases, staging isn’t essential to achieving a successful sale. Here’s when you might not need it:

1. Hot Markets: In a seller’s market where demand exceeds supply, homes often sell quickly regardless of whether they’re staged
2. Well-Maintained Homes: If your home is already in great condition, clean, and decluttered, buyers may find it just as appealing without the added cost of staging.
3. Tight Budgets: Staging can be expensive, and in some cases, the return on investment isn’t significant enough to justify the cost.d
4. DIY Solutions: Simple improvements like rearranging furniture, adding fresh flowers, or applying a fresh coat of paint can achieve a similar effect without hiring a professional stager.

The Overpricing Trap

One major issue with mandatory staging is that it’s often paired with an overpriced listing strategy. Some agents suggest that staging will justify a higher price, but this approach can backfire:

• Buyers can quickly identify when a home is overpriced, regardless of how beautifully it’s staged.
• Overpricing leads to longer time on the market, which can result in price reductions and lower final sale prices.

The truth is, pricing your home competitively is far more important than staging. A well-priced home will attract serious buyers and often lead to multiple offers, even if it’s not staged.

What Buyers Care About Most

While staging can enhance a home’s appearance, it’s not the primary factor buyers consider. Here’s what matters more:

1. Price: Buyers are more likely to compromise on aesthetics than price. If your home is priced right, it will attract attention regardless of staging.
2. Condition: A clean, well-maintained home makes a strong impression. Repairs and touch-ups often have a bigger impact than staging.
3. Location: Proximity to schools, transportation, and amenities will always be more important to buyers than whether your home is staged.
4. Layout and Features: Buyers care about the functionality of the space. Highlighting upgrades, open floor plans, or storage solutions can be more impactful than staging alone.

Alternative Strategies to Staging

If you’re hesitant about staging, there are other ways to make your home appealing to buyers:

1. Declutter: A clean, clutter-free home feels more spacious and inviting. Remove personal items and unnecessary furniture to create an open, neutral space.
2. Deep Clean: Ensure your home sparkles. Clean windows, carpets, and grout can make a huge difference in how buyers perceive your property.
3. Repairs and Upgrades: Fixing small issues like leaky faucets, chipped paint, or broken fixtures can have a bigger impact than staging.
4. Professional Photography: High-quality photos can showcase your home in the best possible light, attracting more buyers online.
5. Virtual Staging: For vacant homes, virtual staging is a cost-effective way to show buyers how the space could look without the expense of physical staging.

The Bottom Line

The idea that you must stage your home to get the best price is a myth. While staging can be beneficial in certain scenarios, it’s not a one-size-fits-all solution. A well-priced, clean, and well-maintained home will often sell just as well without the added expense of staging.

Instead of focusing solely on aesthetics, work with your REALTOR to develop a comprehensive selling strategy that includes competitive pricing, professional marketing, and smart preparation. Ultimately, these factors have a far greater impact on your home’s sale price than whether it’s staged or not.

5. “Your First Offer is Your Best Offer!”

The claim that “your first offer is your best offer” is a common refrain in real estate, often delivered with a sense of urgency to pressure sellers into accepting an offer quickly. While this advice might occasionally hold true, it’s not a universal rule. In fact, this blanket statement can lead sellers to make hasty decisions that leave money on the table or result in less favorable terms. Let’s break down why this advice isn’t always sound and how you can approach offers strategically.

Why REALTORs Say This

The idea that the first offer is the best offer is rooted in a few truths, but it’s often used as a sales tactic:

1. Creating Urgency: REALTORs may push this narrative to encourage quick decisions, ensuring the property sells faster and minimizing the time and effort they invest.
2. Fear of Declining: Sellers might fear that rejecting the first offer will lead to a long wait or no other offers at all. This psychological pressure can make the first offer feel like the only chance for a successful sale.
3. Market Conditions: In certain markets—like a buyer’s market where supply outpaces demand—the first offer might genuinely be strong, as buyers have less competition and are in a better position to negotiate.

While there’s some logic behind the statement, it’s not universally applicable, and in many cases, the first offer is not the best.

When the First Offer Might Be the Best

There are situations where accepting the first offer makes sense:

1. Hot Market Conditions: In a seller’s market with high demand and limited inventory, the first offer might be from a highly motivated buyer who doesn’t want to risk losing the property to competition.
2. Strong Offer Terms: If the first offer meets or exceeds your expectations, has favorable terms (like a quick closing or minimal contingencies), and comes from a pre-approved buyer, it might make sense to accept.
3. Unique Property: If your home is very niche or in a less active market, a serious buyer presenting a solid first offer might genuinely be the best option.

However, even in these situations, taking time to evaluate the offer critically is essential.

When the First Offer Is Not the Best

Many times, sellers receive stronger offers later in the process. Here’s why:

1. Multiple Buyers: The first offer is just the beginning of market interest. Listing your property for longer could attract additional buyers and even spark a bidding war.
2. Emotional Decisions: Buyers making early offers might be testing the waters or hoping to strike a quick deal before competition arises. Waiting can bring in buyers who are more willing to meet your terms.
3. Market Testing: The first few days on the market are crucial for exposure. If your home generates significant interest, there’s a strong chance other buyers will come forward with better offers.

Key Considerations Before Accepting the First Offer

When evaluating any offer—whether it’s the first or the tenth—ask yourself these questions:

1. Does It Meet Your Financial Goals?
   • Compare the offer to your desired sale price. Does it align with your expectations and the market analysis your agent provided?
   • Are there any concessions (like repair credits or closing costs) that would affect your net proceeds?
2. What Are the Terms?
   • A high offer isn’t always the best if it comes with unfavorable terms, like a lengthy closing period or multiple contingencies.
   • Look for terms that fit your timeline and reduce your risk, such as a pre-approved buyer or a flexible closing date.
3. What’s the Current Market Activity?
   • If your property has been on the market for only a few days and is receiving strong interest, waiting might lead to more competitive offers.
   • If activity has slowed or your home has been listed for a while, the first offer might warrant serious consideration.
4. What’s Your REALTOR’s Strategy?
   • A good REALTOR will help you weigh the pros and cons of each offer and explain how waiting could impact your sale.

Negotiating Offers

Even if the first offer seems strong, it’s rarely perfect. Always consider negotiating to improve the terms. For example:

•  Price: Counter the buyer’s initial offer with a figure closer to your asking price, especially if you’ve received multiple inquiries.
• Contingencies: Ask for fewer contingencies or a shorter inspection period to reduce the chances of the deal falling through.
• Closing Timeline: Negotiate a closing date that aligns with your needs, whether that’s a quick sale or more time to relocate.

A counteroffer doesn’t necessarily mean rejecting the first offer—it’s a way to refine the terms to better meet your goals.

Why the First Offer Isn’t Always Final

In many cases, the first offer is simply the starting point for negotiations. Buyers often leave room to negotiate, expecting the seller to counter. Rejecting or countering the first offer doesn’t mean you’ll lose the buyer. In fact:

• Serious buyers are likely to stay engaged in the process.
• Additional buyers may come forward with stronger offers once they see your home is generating interest.

The Role of Market Conditions

The validity of the “first offer is the best offer” advice depends heavily on market conditions:

• In a Seller’s Market: Demand is high, and buyers may make strong offers quickly to secure the property. Even in this scenario, it’s worth waiting a few days to see if competition drives up the price.
•  In a Buyer’s Market: Buyers have more negotiating power, and the first offer might reflect the best terms you’ll get. However, this doesn’t mean you shouldn’t negotiate or wait for other offers.

The Bottom Line

The first offer isn’t automatically the best offer—it’s simply the first opportunity to evaluate market interest. While there are scenarios where accepting the first offer makes sense, sellers should always take time to analyze the terms, consider market activity, and weigh the potential for better offers.

A good REALTOR will guide you through this process, ensuring you maximize your home’s value without feeling pressured. The goal isn’t just to sell your home—it’s to sell it for the best combination of price and terms that align with your needs. Remember, patience and strategy are your best tools in any real estate transaction.

6. “My Commission is Non-Negotiable!”

One of the most common misconceptions in real estate is the idea that a REALTOR’s commission is set in stone. When agents claim, “My commission is non-negotiable,” it’s often presented as if it’s a standard industry rule. In reality, commissions are almost always negotiable, and the flexibility (or lack thereof) in commission rates can reveal a lot about the REALTOR you’re working with. Let’s explore why commissions aren’t fixed, what this claim might really mean, and how to approach commission negotiations wisely.

The Truth About Real Estate Commissions

Real estate commissions are not standardized or regulated by law. Instead, they are agreed upon between the seller and the REALTOR before the listing agreement is signed. The industry norm for commissions generally falls between 5% and 6% of the sale price, typically split between the listing agent and the buyer’s agent, but these rates can vary significantly based on factors like:

• Market Conditions: In a competitive market, where homes sell quickly, agents may be more willing to negotiate their fees.
• Property Value: Higher-value homes often warrant lower commission rates because the total commission is still substantial.
• Agent Experience: Seasoned agents with a strong track record might be less willing to negotiate, while newer agents may offer discounts to win your business.

The key takeaway? Commissions are always up for discussion, and it’s entirely appropriate to bring this up when interviewing agents.

Why Some REALTORs Claim Their Commission is Non-Negotiable

When an agent says their commission is non-negotiable, it could mean a few different things:

1. Confidence in Their Value: A highly experienced REALTOR with a proven track record may believe their services justify a higher fee and that their results will ultimately net you more money.
2. Company Policy: Some brokerages set minimum commission rates for their agents. However, this doesn’t mean all agents in the same brokerage adhere to the same policy, nor does it mean the policy can’t be worked around with additional concessions.
3. Lack of Flexibility: Some REALTORs simply don’t want to negotiate, which could be a red flag about their negotiation skills—if they can’t negotiate with you, how well will they negotiate with buyers?

When Non-Negotiable Commissions Are Justified

In some cases, an agent’s refusal to lower their commission might be a sign of their confidence in delivering exceptional results. Here’s when a non-negotiable commission might make sense:

1. Proven Track Record: If the agent consistently sells homes faster and for higher prices than competitors, their services may justify their full fee.
2. Comprehensive Services: Agents who offer added value—such as professional photography, staging consultations, or extensive marketing campaigns—may be less willing to lower their commission because they’re investing more in your sale.
3. Market Expertise: A skilled agent with deep knowledge of your local market can position your home to attract more buyers, potentially earning you more than enough to offset a slightly higher commission.

When to Push Back

While some agents may justify their fees with expertise and results, others might cling to their rate without offering a compelling reason. Here’s when you should consider negotiating or looking elsewhere:

1. Limited Value: If an agent’s marketing plan or services seem generic, their full commission may not be warranted. Ask them what specific strategies they’ll use to sell your home and compare these with other agents.
2. Hot Market Conditions: In a seller’s market, where homes sell quickly and with minimal effort, agents are often more open to negotiation. If demand is high, you might not need a full-service commission to get top dollar.
3. High-Value Properties: For homes with a high price tag, the total commission amount can be substantial even at a reduced rate. Many agents are willing to negotiate in these cases.

How to Approach Commission Negotiations

If you want to negotiate your REALTOR’s commission, it’s essential to do so respectfully and strategically. Here’s how to approach the conversation:

1. Ask About Flexibility: Instead of demanding a lower rate, ask whether the agent is open to adjusting their commission. For example, you might say: “Is your commission rate flexible depending on the property or market conditions?”
2. Compare Value: If you’re interviewing multiple agents, compare the services they offer alongside their fees. A slightly higher commission might be worth it if the agent provides superior marketing or negotiation skills.
3. Propose Concessions: Even if an agent won’t lower their percentage, they might offer concessions, such as:
   • Covering staging or professional photography.
   • Paying for a pre-sale inspection.
   • Offering a rebate or credit toward closing costs.
4. Leverage Market Conditions: If homes in your area are selling quickly, use this as a bargaining chip. Agents might be more willing to negotiate if they anticipate a fast, straightforward sale.

The Risks of Choosing the Lowest Commission

While it’s tempting to focus on saving money, choosing an agent solely based on their willingness to lower their commission can backfire. Here’s why:

1. Reduced Motivation: Agents who deeply discount their commission might cut corners when marketing your property or negotiating offers.
2. Limited Expertise: Agents who undervalue their services may lack the experience or confidence to demand fair compensation for their work.
3. Weaker Negotiation Skills: If an agent folds too easily during commission negotiations, they may struggle to advocate effectively for you during the sale process.

It’s important to strike a balance—look for an agent who offers a fair rate while providing clear evidence of their value.

The Benefits of Negotiation

Negotiating your REALTOR’s commission doesn’t always mean paying less. Instead, it’s about finding the best overall package. For example:

• A full-commission agent might offer services that save you money elsewhere, such as covering staging or repairs.
• An agent who agrees to a lower commission might still deliver excellent results if you’ve clarified your expectations.

Remember, everything in real estate is negotiable—including how the agent structures their fee.

The Bottom Line

When a REALTOR says, “My commission is non-negotiable,” take it as an opportunity to evaluate their reasoning. While some agents may genuinely provide enough value to justify their fee, others might be relying on this statement to avoid an honest conversation about flexibility. A skilled agent will be transparent about their fees, willing to discuss alternatives, and focused on creating a win-win situation for both parties.

Ultimately, the best agent for you isn’t necessarily the one who offers the lowest commission but the one who provides the greatest overall value, whether through market expertise, strong negotiation skills, or comprehensive services. By approaching commission negotiations thoughtfully, you can ensure you’re getting the best possible support for your real estate journey.

Final Thoughts

As you navigate your real estate journey, being aware of these common “lies” can save you time, stress, and money. A great REALTOR should provide transparency, realistic expectations, and a focus on your goals—not empty promises. If your agent isn’t doing that, it might be time to look for someone else.

When choosing a REALTOR, focus on their experience, integrity, and ability to meet your needs. The right professional will guide you toward success without resorting to questionable tactics. Happy home buying (or selling)!

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