Coming Soon Listings now on MLS

Most consumers probably are not aware of this, but our local MLS just went through a fairly large upgrade. The implementation left a lot to…

[M06/S07] Offers and Negotiations

Offers and Negotiations are a critical juncture in the sale of any property, and they can really make or break a deal. After all, the…

Santa Cruz Real Estate Market Update – February 2013

Hey everyone - Happy Valentine's Day! We're now a good ways in to 2013, and the market data for the first month of the new…

Holistic Valuation of Santa Cruz Real Estate

Properly evaluating homes in Santa Cruz can be tough work. Improperly evaluating properties is easy, and can be done in less than a minute on…

Rates hit 2.5 Year High

Well folks, many of you have been waiting for the shoe to drop, and right now it may be getting ready, finally, to do so!…

The Anchoring Effect and Asking Price in Real Estate

There are a number of theories and philosophies when it comes to pricing real estate for sale. Most real estate agents will tell you that…

[M01/S04] Selling your Home is a Numbers Game

There is one thing that I advise all sellers to keep in mind, and that's that selling your home is a numbers game. There are…

Santa Cruz Real Estate Market Update – December 2013

Just in time for the holidays, the Santa Cruz real estate market has provided local home owners with a handsome gift: the median home price…

The Fixer Revisited

And now...the rest of the story!To get the lot split that I wanted, it was known that I'd have to get an easement granted from…

A Visit to City Hall

A couple of days ago, I went down to Santa Cruz City Hall, to catch a public meeting of the Zoning Administrator. There were several…