The grim reality is setting in: COVID-19 isn’t going away any time soon. It’s clear now that this pandemic will be raging in California and the rest of the United States for at least the rest of 2020. But what if you need to sell your home during COVID? It’s the new normal – for now. And some thing may never be the same again. One of those things which may be changed forever is the way we sell homes. While selling a home during COVID does present its challenges, it also presents some unique opportunities – especially in the second half of 2020. Watch this presentation recorded July 2, 2020. All the market statistics cited in the presentation were as of that date. As will be clear from watching the video, it’s not only possible to sell your home during COVID, in some respects it’s a better time to sell your home than any time in recent memory. Watch the presentation and understand what makes this an exceptional time to sell your greater San Francisco Bay Area home.
While a global pandemic of a potentially lethal virus may be a challenging time to sell your home, there are creative ways to do it without compromising safety. From cleaning between showings to using technology to connect with potential buyers, there are plenty of options for home sellers—despite being in the midst of a health crisis. The importance of staging A crucial piece of selling a home is staging, and often, sellers turn to professionals for help. Right now, it’s difficult and could be risky to invite a staging company into your home, but luckily, there’s technology that can help stage your home. Virtual staging has traditionally been a great option for people who have very little furniture in their home. Rather than dragging in new couches, beds, and tables, virtual staging can allow you to drag-and-drop furniture into a room, digitally. The cost is typically much lower than traditional physical staging companies, and allows for endless arrangement possibilities without the challenge of finding new furniture and heavy lifting. It’s a great option to consider during the COVID-19 pandemic – in fact, it may be your only option as some counties in California still do not allow traditional stagers to do their work in your home. Make the most of technology When it’s not feasible to show your home in person, you can also turn to online tools. One great option for a no-contact showing is a video-chat tour, which is a win-win for both parties. This method ensures no contact for the buyer and seller, … Read More
It’s that time of year again! Early in the year, inventory is low – but there’s no shortage of eager buyers looking to purchase a home. While an imbalance of supply versus demand is not uncommon in the greater San Francisco Bay Area, it’s especially acute early in 2020. New inventory is trickling onto the market, and it will continue to ramp up as we get into spring. But at the moment, there’s nowhere near enough new inventory to meet demand. Sellers with well-priced homes across the region are being rewarded with multiple offers from prospective purchasers. That is of course a wonderful situation for a seller – but it’s more like a nightmare for buyers. Many of these buyers will have been looking for months, even years, before they finally put an offer in on a property…only to find out that the seller has a number of competing offers to choose from. A buyer never knows how a seller will respond in a multiple offer situation. Will they accept just one offer from the “best” buyer? Will they make counter offers to specific buyers? Will they ask all buyers to respond with their “highest and best” offer, knowing that there are multiple offers on the table? What’s more, a seller can make different counter offers to different buyers, with different prices and terms. I’m helping clients manage a few multiple-offer situations at the moment, as listing agent and as buyer’s agent. Working with buyers in a multiple offer situation is especially fraught, because of course, … Read More
Thinking about upsizing or downsizing our home? With the considerable increases in home values we’ve seen over the past couple of years, a lot of homeowners are enjoying more equity in their homes than perhaps they’ve ever seen, or certainly more than they’ve seen in the past 6 or 7 years. And with this increase in equity, many homeowners are considering making a move – to either upsize, or downsize, their homes. One question though is – does it make more sense to upsize or downsize today, or at some point in the future, when perhaps they have more equity in their homes? To address that issue, we’ve created a brief video presentation which should be helpful. Download the Spreadsheet used in this Video You can also download the spreadsheet used in the video here. The spreadsheet is in Microsoft Excel format. If you don’t have Excel, you can import it into Google Docs and work with it there.