Compass Bay Area Market Share

sebfreyCharts and Statistics, Luxury Homes, Marketing

Prior to 2018, few people in the San Francisco Bay Area had heard of Compass, the combo tech startup / real estate brokerage based in New York City. That all changed quickly when Compass acquired several leading brokerages in the area, including Pacific Union and Alain Pinel Realtors. It’s fair to say that Compass is a juggernaut, with the Compass bay area market share towering over the competition. With those acquisitions, Compass immediately rocketed to the top of the leaderboards. However, since that time, the company has continued to grow, based on the strength of its brand, the savvy of its agents, and the leading-edge software tools and programs it has developed to empower agents and consumers to simply and ease the sale and purchase of residential real estate. This article features six charts which show how Compass has come to dominate the San Francisco Bay Area real estate market. These charts were first published in June 2020. The first chart shows how Compass towers over the competition when it comes to total dollars of sales, with Compass claiming nearly $25 billion in sales over 12 months. The next chart shows how Compass stacks up to the competition in terms of market share of sales dollars. Compass sells about 23% of all homes at all price ranges throughout the Bay Area – more than double the nearest competitor, Coldwell Banker, which has about 9% market share. How do you define luxury? That means different things in different markets, but in the San Francisco Bay Area, Compass … Read More

San Jose CA Luxury Real Estate Sale Tips

sebfreyLuxury Homes, Silicon Valley Real Estate

San Jose Luxury Home

Looking for some good San Jose CA Luxury Real Estate Sale Tips?  Selling luxury real estate in the Silicon Valley is much different than selling a run-of-the-mill tract home. The preparation of the home, staging, marketing plan, require additional attention. One of your first – and most important – steps should be hiring a specialist real estate luxury home broker to guide you in the process and ensure you net the best price and most favorable terms. Setting the Asking Price It’s no secret that higher-priced homes take longer to sell than lower priced homes.  It’s an exclusive market, there are fewer buyers, and the buyers are very selective and particular.  Even so, many upscale, luxury homes stay on the market for many months – or years.  Keeping a home on the market for an extended period of time is not the best way to get the highest price – but setting the value too low may bring the wrong buyer and wind up costing the seller hundreds of thousands or millions of dollars. Setting the right price for your home is absolutely crucial, as setting it too high or too low will end up costing you a lot of money, time – or both.  To set the right price for your home, you need to work with a real estate broker who is an expert in luxury homes in the area, who knows what specific features and characteristics are worth in your area.  This broker will exhaustively research and analyze recent sales and competitive listings in your area and demonstrate to … Read More