We live in the digital age of multi-media channels, so video marketing of your home is crucial – more so than ever. Consumers are gravitating to mobile media usage and often consume from multiple media at one time. For example, today there are more than 1 billion unique users visiting YouTube each month.
Today’s homebuyers are an empowered consumer generation that does their homework ahead of time. They search, research, watch, visit, try, purchase and review. With over nine out of ten homebuyers beginning their search online and 70% of home shoppers using video to tour a home, video marketing is key to reaching the largest audience.
Showcasing a home through video marketing gives homebuyers a sense of the features and lifestyle that cannot be conveyed through description or even photos. Over 86% of home shoppers use video to learn more about a community and 68% of viewers share video.
Video has become key in the home buying process when considering a home and sharing it with their advice network. Video is also one of the most effective and viral marketing options to reach out of area homebuyers looking to relocate or purchase a vacation home.
For many homes, the Savvy Seller Strategy calls for a professional team of videographers, editors and creative designers to create a true video of your home. On many of our listings, our team will develop, script, oversee and facilitate the production of a listing video t hat gives homebuyers the best picture of the property, illustrates the special features buyers are looking for and entices them to come by for a visit.