How do home buyers find their homes they buy? According to the 2013 National Association of Realtors Profile of Home Buyers and Sellers, about 90% of buyers used the Internet to find a home. And 87% of buyers also used the services of a real estate agent. The chart below shows the various methods that buyers used to find their homes in 2013: Interestingly for sellers (especially those thinking of selling by owner), 91% of buyers used the services of a real estate agent to help them find the home they bought. 52% of buyers indicated that they used good old fashioned yard signs, and 44% of buyers attended open houses. Of increasing importance are smart phone applications and mobile-optimized web sites, with 45% of buyers utilizing them, and 43% of buyers utilized mobile-optimized search pages.
The first thing I do is go and look at the listing itself – there is a place on the MLS entry for a property where the listing agent can put open house information. … If you point your web browser to mlslistings.com , you will see an image like this right on the first page: That image is hyper-linked to an Open House Search page. … Those are still pretty well advertised in the newspaper, and if you’re looking for a quasi-definitive list of what’s going to be open on the weekend, check out the Santa Cruz Sentinel . … Your Realtor will also probably be happy to hand you a stack of his or her cards and tell you that when you go to the open house, just hand the agent sitting the open house, “I’m working with so-and-so” and hand over one of the cards.