Many people think of “home staging” as adding furniture and decor to a home so that it looks great when it’s being shown to prospective purchasers. That’s true, but there’s a lot more to staging than that. This selection of articles explores the what, why, and how of home staging in the Bay Area.
Key takeawaysLighting is leverage. Homes that feel bright, open, and “easy to live in” typically show better, photograph better, and attract stronger buyer emotion—often translating…
Home staging has become a hyped element in the real estate market, influencing buyers, sellers, and agents alike. The 2023 Profile of Home Staging, prepared…
this Interview I speak with interior designer and decorator Danette Lawrence. They discuss various topics including Danette's background in design, her favorite artists and designers,…
Virtual staging has emerged as a game-changer in the real estate industry, providing a cost-effective and convenient way to showcase properties to potential buyers. In…
Selling your home in the competitive Bay Area real estate market can be a daunting task. However, with the right strategies, you can make your…
If you’ve been anywhere near Bay Area real estate for more than five minutes, you’ve heard the drumbeat: Stage the home. It will sell for…
Preparing a home for sale in Silicon Valley - especially one that you've owned for a long time - can feel like a daunting process. This…
this episode of the Beta Bay Podcast, host Seb Fry interviews Joanne Ton and Lisa Nicks Beltazar from Turnaround Interiors, a home staging company. They…
Silicon Valley is known for its vibrant real estate market, and if you're looking to sell your home in this competitive region, home staging can…
One of the perennial questions I get from sellers is: should I stage my house when I put it on the market?It seems like it's…