Why I Moved to Compass

On November 1, 2019 I joined Compass as a Broker Associate. This is only the third brokerage I have been affiliated with in nearly 17…

Senator Scott Wiener Talks SB50

California State Senator Scott Wiener visited Santa Cruz on April 5, 2019 to give a talk about Senate Bill 50 (SB50). SB50 seeks to increase…

Santa Cruz City Council Defies Voters

Information in this report was provided courtesy of the Santa Cruz County Association of REALTORS.On Tuesday, January 8th 2019 - a night which will live…

The World’s Greatest Realtor Award Winner

Sebastian "Seb" Frey is the The World's Greatest Realtor 2018 Award Winner!  This prestigious award was granted to him by one of his clients upon the…

Time for a Lowball Offer?

A hot time for lowball offers?It's been quite sometime since I wrote anything about lowball offers - the last time was way back in 2006.…

Stop the Madness! Just say NO on AB 1482

The good folks at the California Association of REALTORS (C.A.R.) have sounded the alarm bell. They are urging all California REALTORS to call their state…

2019 REALTOR Installation Speech

Thank you for braving yet another ferocious northern California rainstorm to be with us today at our 2019 Installation.  I’ve been fortunate to get to…

The Endowment Effect in Real Estate

The endowment effect is a human tendency to value something more when we own it. Last year, economist Richard Thaler even won the Nobel Prize…

Selling a Home and Buying Another Is Easy!

you itching to swap homes? Maybe you have a new child on the way and you're ready to step up into something bigger than the…

Join Us at Our Upcoming Home Seller Seminar

I want to take this time to invite you to a very special presentation. On Thursday, January 24, 2019, I would be delighted if you…