Avoiding Capital Gains Tax upon Sale of your Home

A month or so ago I attended the monthly Silicon Valley broker's meeting of my company. They always have a speaker every month, and last…

Santa Cruz Real Estate Update April 2015

The headline news for the Santa Cruz Real Estate Update April 2015 is that the Santa Cruz median home price has returned to its peak…

Holistic Valuation of Santa Cruz Real Estate

Properly evaluating homes in Santa Cruz can be tough work. Improperly evaluating properties is easy, and can be done in less than a minute on…

[M06/S07] Offers and Negotiations

Offers and Negotiations are a critical juncture in the sale of any property, and they can really make or break a deal. After all, the…

The Anchoring Effect and Asking Price in Real Estate

There are a number of theories and philosophies when it comes to pricing real estate for sale. Most real estate agents will tell you that…

A Realtor’s Review of The Sell by Frederik Eklund

Whether you're a fan of Bravo's hit reality TV show Million Dollar Listing New York - and whether or not you're in the real estate…

Santa Cruz Real Estate Update March 2015

If you're a parent, you're probably familiar with the existential question, "Are we there yet?" As a real estate broker, I feel like a lot…

[M01/S04] Selling your Home is a Numbers Game

There is one thing that I advise all sellers to keep in mind, and that's that selling your home is a numbers game. There are…

Santa Cruz Real Estate Update February 2015

Welcome to February, the first month where we report what's going on in the new year. I know you're dying to hear the headline news,…

Santa Cruz Real Estate Update January 2015

Let's start the year off right with the Santa Cruz Real Estate Update January 2015! The good news is, the Santa Cruz real estate market…