Virtual Staging in Real Estate

Virtual Staging in Real EstateAs the world becomes ever-more digitized, the way that we market and sell real estate is continuing to evolve, at a…

The Santa Cruz Housing Crisis

The Santa Cruz Housing CrissLast week, I appeared on KSCO radio to talk with producer Brad Polisuk about the Santa Cruz Housing Crisis. I was…

What Are Your Goals in 2018?

I dont know about you, but I love a new year. Its a time of year that signifies renewal. For business owners like myself, it…

Santa Cruz Marching Towards Rent Control

In case you haven't heard, the city of Santa Cruz is marching towards establishing rent control. Recently, the Santa Cruz City Council voted to adopt…

Selling Your Home in 2018 vs. 2019

Today, Id like to talk with you about nextselling your home in 2018 vs. 2019.This is the time of year when a lot of people…

How Can You Get Multiple Offers on Your Home?

Many homes in our area sell for over asking price - sometimes, a lot over asking. However, that doesnt just happen by magic! Almost always,…

2018 California Housing Forecast

Watch the 2018 California Housing Forecast VideoAlso available in audio-only format on the Bay to Bay PodcastLast October, I was fortunate enough to attend the…

How You Can Help Solve Our Housing Crisis?

We in California are in the midst of an extreme housing crisis. One way this shows up is as exorbitant prices to both buy and…

Hottest U.S. Real Estate Markets in February 2018

The folks at Realtor.com have come out with their list of the top 20 hottest housing markets in the United States...and, no surprise, California dominates…

Just Cause Evictions in Santa Cruz

Just Cause EvictionsI recently attended an all-member meeting of the Santa Cruz County Association of Realtors. We have these meetings once or twice a year,…