The Neighborhoods of Apple: Where Apple Employees Live in Silicon Valley
Key takeawaysApple employees don’t cluster in a single “company town.” Where they live reflects tradeoffs between commute time, housing costs, schools, lifestyle, and stage of…
Category: Buyers
Working with a Silicon Valley Buyer Agent
you’re considering buying a home in Silicon Valley or the Bay Area, recent changes in real estate compensation practices have likely raised some questions about…
Opportunities for Bay Area Homebuyers in Q4 2024
As we go deeper into the final quarter of 2024, the Bay Area real estate market is offering significant opportunities for homebuyers—especially those ready to…
How Bay Area Buyer’s Agents are Paid Now that the Rules Have Changed
many months - even years - of angst and expectation, the new era of real estate has dawned. I can't tell you how many Zoom…
Should a Bay Area Home Seller Pay a Buyer’s Agent’s Commission?
you’re planning to sell your home in the Bay Area, you might be wondering about the changes in how you pay a buyer’s agent now…
Closing Cost Credits: A Comprehensive Guide for Bay Area Buyers and Sellers
Key takeawaysClosing cost credits are a negotiation tool, not “free money.” They shift who pays costs at closing, and their usefulness depends on market conditions,…
The Importance of Creating Buyer Urgency in Selling a Home in the Bay Area
One of the keys to a successful sale of anything, creating a sense of urgency can make a significant difference in the performance of any…
Dual Representation in the Bay Area: What you Need to Know
The real estate market in the Bay Area is known for its fierce competition, high stakes, and fast-moving nature. In such a dynamic environment, some…
The BRBC Form: Buyer Representation and Broker Compensation Agreement – What Bay Area Buyers Need to Know
Key takeawaysThe BRBC form formalizes buyer representation earlier in the process, meaning buyers must understand how their agent is compensated before touring homes, not after…