Do Open Houses Actually Sell Homes? The Honest Truth for Silicon Valley Sellers
TakeawaysAn open house doesn't sell a home by itself. Most buyers who write offers found the listing online or through their agent first, and the…
Category: Marketing
The job of marketing is to do one thing, and one thing only: get the most buyers in your front door as quickly as possible. That’s because the homes which sell quickly sell for higher prices than homes which linger on the market, so getting as many buyers through the home in a short period of time greatly increases the likelihood of a high sales price.
Compass and Redfin Partnership Is Good News For Long-Time Silicon Valley Homeowners
takeawaysThe Compass + Rocket/Redfin partnership lets Compass “Coming Soon” listings reach Redfin’s massive audience (60M buyers) while your listing still avoids the “clock starting” effect…
Compass Three Phased Marketing Disclosure Compass Three Phased Marketing Disclosure Requirement for Silicon Valley Sellers
Key takeawaysCompass’s three-phase marketing approach gives Silicon Valley home sellers multiple chances to generate momentum—starting privately, then expanding exposure, and finally going fully public when…
Why Selling Off-Market May Be the Smartest Move for Seniors and Their Families
takeawaysOff-market home sales can be a smart strategy for senior homeowners because they may protect both sale price and privacy. The article cites research showing…
Using Curiosity and FOMO in Real Estate Marketing to Drive Buyer Interest
In today’s competitive real estate market, especially in high-demand areas like the Bay Area and Silicon Valley, creating a sense of urgency and curiosity in…
10 Reasons to Work with Me
Finding the right real estate agent can feel overwhelming—after all, so many agents say the same things, promise the same results, and present themselves as…
The Power and Purpose of “Coming Soon” Silicon Valley Real Estate Listings
estate listings have evolved over the decades, with various strategies being introduced to better serve sellers and attract potential buyers. One such strategy is the…