Underprice and sell for more…way more.

Date Published: September 14, 2023  The Compa…

How Does Deferred Maintenance Impact Sale Price?

In this article: How to Sell a Home with Deferred Mai…

Calculating Bay Area Home Values by Price per Square Foot

It seems that I spend a lot of time talking with clients, an…

5 Uncontrollable Factors That Impact San Jose Home Prices

In a competitive real estate market like San Jose, it's cruc…

3 Crucial Things Every Seller Needs To Know About Pricing Their Bay Area Home

When selling your Bay Area home, one of the most important f…

Proof Positive: Underpricing Your Home Gets you More when you Sell

Have you ever wondered if there's a secret trick to maximizi…

The Principle of Substitution

Just like every other industry, the real estate industry is …

Sell for 21.3% over the Zillow Zestimate

In a blog post last week, I highlighted the San Jose Mercur…