Proof Positive: Underpricing Your Home Gets you More when you Sell

Have you ever wondered if there's a secret trick to maximizing the selling price of your home? Well, prepare to be amazed because we're about…

The Principle of Substitution

Just like every other industry, the real estate industry is driven by a number of economic principles. For instance, the law and supply of demand…

Sell for 21.3% over the Zillow Zestimate

a blog post last week, I highlighted the San Jose Mercury News article about the 17.3% spike in Bay Area home prices in March. That's an…

How to Sell your Bay Area Home for More than the Comps

When you make the decision to sell your home and contact a real estate agent in the Bay Area, one of the first things that…

Using Off Market Sales in Pricing Your Bay Area Home

Whether you’re buying or selling your home, few things matter more than the numbers. Obviously, within the real estate industry, numbers are at the heart…

How Does Deferred Maintenance Impact Sale Price?

In this article: How to Sell a Home with Deferred Maintenance As-Is The Importance of a Complete Disclosure Package Pricing Considerations for Homes with Deferred…

Calculating Bay Area Home Values by Price per Square Foot

It seems that I spend a lot of time talking with clients, and prospective clients, about price per square foot.Longtime readers - and viewers of my…

Pricing the Cost of Repairs When Selling Your Home

If you've made the decision to sell your home, you may have also worried about how much work the property needs before you put it…

The True Cost of Overpricing your Bay Area Home

will be shown in this article, overpricing one’s home when going on market almost always have negative repercussions for sellers: Across all Bay Area markets,…

Can You Trust the Zillow Zestimate?

I’ve been getting asked a lot about the Zillow Zestimate lately. Here are a few of my thoughts.As you may or may not know, the…