The Anchoring Effect and Asking Price in Real Estate
There are a number of theories and philosophies when it comes to pricing real estate for sale. Most real estate agents will tell you that…
Category: Pricing
How Pricing Affects the Time to Sell Your Home
It's important to understand how pricing affects the time to sell your home. Once you have done your homework on the market, you'll have an…
Zillow Giveth, Zillow Taketh Away
While searching for a blog topic, two reports spanning the good/bad news spectrum caught my eye, because Zillow.com had a hand in both.To check out…
Advice for Santa Cruz Home Sellers in 2008
That's kind of the problem. There's a large school of thought that says one reason why home prices have not slid more than they have…
The Trouble with Zillow
Sure, that's "just" 10% but is just 10% of the sale price - that $50,000, though, is likely to represent, perhaps, 100% of the actual…
The Dirty Truth about Home Price Valuations
The Internet is swimming in offers for free, instant home price valuations. They're all over Google search results, Facebook, Craigslist, and just about every Realtor…
How to Sell Your House for More Than It’s Worth
If you have a house that you need to sell, I'm going to bet that you'll be wanting to get the most amount of money…
Caveat Emptor for Watsonville Investors
They are not looking to speculate on real estate - that's how so many people ended up getting foreclosed on in Watsonville, and in California,…
There’s No Such Thing as Market Price
When people are looking to buy property and searching on the internet, I encourage them to search a bit, maybe a good bit, over the…
Notes from the Field
Yesterday, I managed to get a big price reduction ($100,000!) on a listing I have out on Tabor Drive in Scotts Valley. I dutifully cranked…