Proof That Staging With Rented Furniture And Decor Is a Waste of Money
If you’ve been anywhere near Bay Area real estate for more than five minutes, you’ve heard the drumbeat: Stage the home. It will sell for…
Category: Sellers
Your home is likely to be your most valuable asset by far. Understanding the myriad of options you have for selling it is crucial. Not all Bay Area home owners have the same priorities when it comes to selling, and the articles here will help you make the best decisions for when the time comes to sell your home.
How Cash Offer “We Buy Houses” Investors Rip Off Senior Bay Area Homeowners
you’ve owned your Bay Area home for decades, chances are good you’ve been getting a lot of attention — and not the kind you asked…
Structured Installment Sales: The Straightforward Path to Deferring Taxes on Real Estate Sales
I talk with Bay Area homeowners, especially those who’ve held property for decades, the same worry comes up again and again: “I’d like to sell,…
Five Reasons Why Asking Zillow What Your House is Worth is a Bad Idea
me start with this: Zillow is a household name. I respect the reach they have and the tech they’ve built. But when it comes to…
Compass Three Phased Marketing Disclosure Compass Three Phased Marketing Disclosure Requirement for Silicon Valley Sellers
In today’s competitive real estate landscape—especially in markets like Silicon Valley and the Bay Area—sellers increasingly crave control, privacy, and the chance to test their…
The Opportunity Cost of Waiting: What You’re Losing by Waiting to Sell
I talk with a lot of longtime Bay Area homeowners who tell me the same thing. I mean, literally, I hear these same phrases time…
Why Custom Designs, Upgrades and Finishes in Silicon Valley Always Lose Sellers Money
One of the recurring challenges I see in Silicon Valley real estate is what happens when a homeowner pours time, effort, and money into creating…
What to Do When Your Bay Area Home Isn’t Selling – Without Dropping the Price
a home can feel like an emotional rollercoaster – especially when your property has sat on the market for three months with no sale. As…
A Home Equity Consultation: Maximizing Cash Out at Closing on the Sale of Your Home
When most homeowners think about their property, the first question that comes to mind is often, What is my home worth? It's a natural starting…
Using Curiosity and FOMO in Real Estate Marketing to Drive Buyer Interest
In today’s competitive real estate market, especially in high-demand areas like the Bay Area and Silicon Valley, creating a sense of urgency and curiosity in…