The Law of Supply and Demand Drives Bay Area Home Prices

The real estate market, like all other markets, is heavily i…

The Principle of Substitution

Just like every other industry, the real estate industry is …

The Anchoring Effect and Asking Price in Real Estate

There are a number of theories and philosophies when it come…

5 Uncontrollable Factors That Impact San Jose Home Prices

In a competitive real estate market like San Jose, it's cruc…

The Endowment Effect in Real Estate

The endowment effect is a human tendency to value something …

Stagflate your way to Greater Home Equity

So here I am, working on some reports about the properties I…