Strategic Pricing and MLS Optimization: How I Maximize Exposure for Every Listing

Key takeawaysPrice at the right thresholds to widen your buyer pool.Inman advises against “99” pricing and says buyers search in price bands; a round number…

How the Multiple Listing Service Helps Homeowners Sell for the Highest Price Possible

The Multiple Listing Service (MLS) has been a cornerstone in real estate since its inception in the late 1800s, revolutionizing the way properties are marketed…

[M08/S20] Listing Syndication

In addition to putting your home on the MLS and having it be a featured on five of the top 10 real estate web sites,…

The End of an Era: Buyer Compensation Removed from the MLS

It's the end of an era!Since I got my real estate license in 2003 - and for at least 20 years before that - working…

Private Sale vs. Public Sale on the MLS

times of low inventory and strong buyer demand, it seems that any home can be sold, before even so much as a for-sale sign goes…