Strategic Pricing and MLS Optimization: How I Maximize Exposure for Every Listing
Key takeawaysPrice at the right thresholds to widen your buyer pool.Inman advises against “99” pricing and says buyers search in price bands; a round number…
Tag: strategy
Using Curiosity and FOMO in Real Estate Marketing to Drive Buyer Interest
In today’s competitive real estate market, especially in high-demand areas like the Bay Area and Silicon Valley, creating a sense of urgency and curiosity in…
Negotiating the Sale of Your Silicon Valley Home: Lessons from Never Split the Difference
Selling a home in Silicon Valley can be nerve-wracking; after all, it's common that millions of dollars are at stake. You know what else is…
Does a Low Price Reduce the Perceived Value of Bay Area Real Estate?
Selling a home in the Bay Area can be an emotional and stressful process, especially when a property stays on the market longer than expected.…
Proof That Major Pre-Sale Renovations Rarely Pay Off for Bay Area and Silicon Valley Homeowners
takeawaysFor most Bay Area and Silicon Valley homeowners, major pre-sale renovations rarely deliver a positive return. The data shows that big remodels often cost more…
Maximize the Sale Price of Your Silicon Valley Home with Harvard Law’s Negotiation Strategies
When selling your home, the negotiation process is often the most crucial step in securing the highest possible price. Harvard Law School’s Program on Negotiation…
Why You Should Never Sell Your Bay Area Home Off Market
Selling a home is a significant financial decision, especially in the Bay Area’s ultra-competitive real estate market. While the idea of an off-market sale—selling directly…
The Importance of Creating Buyer Urgency in Selling a Home in the Bay Area
One of the keys to a successful sale of anything, creating a sense of urgency can make a significant difference in the performance of any…