The Principle of Substitution

Just like every other industry, the real estate industry is …

The 7-10 Year Real Estate Cycle

This morning I watched a new YouTube video that had recently…

The Anchoring Effect and Asking Price in Real Estate

There are a number of theories and philosophies when it come…

The Endowment Effect in Real Estate

The endowment effect is a human tendency to value something …

From Santa Cruz to Mount Diablo and Back

Ahh. I took most of the day off yesterday, a well-deserved b…