Advice for Santa Cruz Home Sellers in 2008

That's kind of the problem. There's a large school of thought that says one reason why home prices have not slid more than they have…

The Trouble with Zillow

Sure, that's "just" 10% but is just 10% of the sale price - that $50,000, though, is likely to represent, perhaps, 100% of the actual…

There’s No Such Thing as Market Price

When people are looking to buy property and searching on the internet, I encourage them to search a bit, maybe a good bit, over the…

Notes from the Field

Yesterday, I managed to get a big price reduction ($100,000!) on a listing I have out on Tabor Drive in Scotts Valley. I dutifully cranked…