Why Selling Off-Market May Be the Smartest Move for Seniors and Their Families
takeawaysOff-market home sales can be a smart strategy for senior homeowners because they may protect both sale price and privacy. The article cites research showing…
Category: Sellers
Your home is likely to be your most valuable asset by far. Understanding the myriad of options you have for selling it is crucial. Not all Bay Area home owners have the same priorities when it comes to selling, and the articles here will help you make the best decisions for when the time comes to sell your home.
Looking for Senior Living in San Jose? Here Are 10 Things You Should Know Before You Sell
Key takeawaysSelling a long-time San Jose home before moving to senior living is not just about price. Capital gains taxes, Proposition 19, and even step-up-in-basis…
Selling Your Home in San Jose After 30 Plus Years: What’s Changed and What to Expect
takeawaysYour San Jose home has likely created life-changing equity—your main job now is maximizing net proceeds, not chasing trendy renovations.Today’s buyers are buying location, schools,…
Why Selling Your Silicon Valley Home As-Is Means Selling For More
takeawaysSelling “as-is” can net you more cash at closing because you avoid high-cost remodels that often don’t pay back, and instead focus on the few…
The Opportunity Cost of Waiting: What You’re Losing by Waiting to Sell
I talk with a lot of longtime Bay Area homeowners who tell me the same thing. I mean, literally, I hear these same phrases time…
How To Sell The Long-Time Family Home For The Highest Price Possible
If you've owned your home in Silicon Valley for decades, you're probably sitting on one of the most valuable bits of real residential property in…
Compass and Redfin Partnership Is Good News For Long-Time Silicon Valley Homeowners
takeawaysThe Compass + Rocket/Redfin partnership lets Compass “Coming Soon” listings reach Redfin’s massive audience (60M buyers) while your listing still avoids the “clock starting” effect…
Strategic Pricing and MLS Optimization: How I Maximize Exposure for Every Listing
Key takeawaysPrice at the right thresholds to widen your buyer pool.Inman advises against “99” pricing and says buyers search in price bands; a round number…
Proof That Staging With Rented Furniture And Decor Is a Waste of Money
Key takeawaysA controlled academic study found that staging with rented furniture and décor did not produce statistically significant increases in buyers’ price valuations, even though…
How Cash Offer “We Buy Houses” Investors Rip Off Senior Bay Area Homeowners
takeawaysCash “we buy houses” offers aren’t designed to be fair—they’re designed to be fast. In the Bay Area, these buyers typically price in deep discounts…