The Biggest Lie in Real Estate: “I Only Need One Buyer”

the world of Silicon Valley real estate, one of the most pervasive myths is the notion that a seller only needs one buyer. On the…

Negotiating a Lower Price on an Overpriced Home in the Bay Area

The path to owning a home is filled with numerous challenges, and one of the most daunting hurdles is dealing with an overpriced property. Making…

The Dangers of Overpricing your Home

The Truth about Overpricing your Bay Area homeClick here to skip down to the charts and graphs for Santa Clara, Santa Cruz, and Monterey counties.Fair…

Testing a Bay Area Home’s List Price

the optimal listing price for a home in the bustling Bay Area market can significantly how much you will get for your home when it…

The True Cost of Overpricing your Bay Area Home

As will be shown in this article, overpricing ones home when going on market almost always have negative repercussions for sellers: Across all Bay Area…

The Anchoring Effect and Asking Price in Real Estate

There are a number of theories and philosophies when it comes to pricing real estate for sale. Most real estate agents will tell you that…