The Endowment Effect in Real Estate

The endowment effect is a human tendency to value something more when we own it. Last year, economist Richard Thaler even won the Nobel Prize…

Selling a Home and Buying Another Is Easy!

Are you itching to swap homes?  Maybe you have a new child on the way and want to step up into a larger home than…

Join Us at Our Upcoming Home Seller Seminar

I want to take this time to invite you to a very special presentation. On Thursday, January 24, 2019, I would be delighted if you…

9 Great Home Selling Survival Tips

I've got some wonderful survival tips I'd like to share with you today.  But don't worry, you needn't be planning on climbing Mount Everest or…

A Very Special Offer of a Free Room-by-Room Review

It’s springtime—the time of year when a lot of people start thinking about selling their homes. If you’re one of those people, I’ll bet that…

The World’s Greatest Realtor Award Winner

Sebastian "Seb" Frey is the The World's Greatest Realtor 2018 Award Winner!  This prestigious award was granted to him by one of his clients upon the…

Time for a Lowball Offer?

A hot time for lowball offers?It's been quite sometime since I wrote anything about lowball offers - the last time was way back in 2006.…

Why the “Shift” Happening in Our Market Isn’t What You Might Think

Shift happens.  But is our California real estate market shifting now too? There are all kinds of stories out there that seem to be saying…

Santa Cruz Together Fights Rent Control

Rent Control Means Fewer RentalsAre you concerned about the movement to bring rent control to the city of Santa Cruz?  The folks working to establish…

What Lessons From the 2007 Financial Crisis Still Apply Today?

Today, I want to share with you five important lessons that I learned from the 2007 financial crisisWith housing prices as high as they are…