Strategic Pricing and MLS Optimization: How I Maximize Exposure for Every Listing
Key takeawaysPrice at the right thresholds to widen your buyer pool.Inman advises against “99” pricing and says buyers search in price bands; a round number…
Category: Pricing
Why Custom Designs, Upgrades and Finishes in Silicon Valley Always Lose Sellers Money
One of the recurring challenges I see in Silicon Valley real estate is what happens when a homeowner pours time, effort, and money into creating…
A Home Equity Consultation: Maximizing Cash Out at Closing on the Sale of Your Home
Key takeaways Maximizing cash-out at closing isn’t just about the sale price—it’s about controlling the full equation: taxes, fees, timing, prep costs, and negotiating leverage…
Location Decay Explains Why Some Bay Area Homes Fail to Sell for the Expected Price
When I talk to homeowners in Silicon Valley or anywhere in the Bay Area about what drives home value, the first thing I emphasize is…
Does a Low Price Reduce the Perceived Value of Bay Area Real Estate?
Selling a home in the Bay Area can be an emotional and stressful process, especially when a property stays on the market longer than expected.…
The Compass Buyer Demand Tool Shows What Buyers Want to Pay
Key takeawaysThe Compass Buyer Demand Tool reveals a widening gap between what sellers hope to get and what buyers are actually willing to pay—especially as…
A Better Way to Price your Home in a Shifting Market: Why Competition-Based Pricing Works
As a homeowner in Silicon Valley and the greater Bay Area, you may have heard that your home is worth what someone is willing to…
The Impact of Floor Plans on Silicon Valley Home Prices
When it comes to valuing homes, square footage (that is, the price per square foot) is often the first metric homeowners look at. But while…