A Better Way to Price your Home in a Shifting Market: Why Competition-Based Pricing Works
As a homeowner in Silicon Valley and the greater Bay Area, you may have heard that your home is worth what someone is willing to…
Category: Pricing
The Impact of Floor Plans on Silicon Valley Home Prices
When it comes to valuing homes, square footage (that is, the price per square foot) is often the first metric homeowners look at. But while…
The Biggest Lie in Real Estate: “I Only Need One Buyer”
the world of Silicon Valley real estate, one of the most pervasive myths is the notion that a seller “only needs one buyer.” On the…
How to Pick the Right Comparable Sales to Determine Your Silicon Valley Home’s Market Value
When trying to determine the market value of your home, many homeowners instinctively look at recent sales of nearby properties. While this is a good…
Location Decay Explains Why Some Bay Area Homes Fail to Sell for the Expected Price
When I talk to homeowners in Silicon Valley or anywhere in the Bay Area about what drives home value, the first thing I emphasize is…
Does a Low Price Reduce the Perceived Value of Bay Area Real Estate?
Selling a home in the Bay Area can be an emotional and stressful process, especially when a property stays on the market longer than expected.…
What to Know About Price Reductions for Bay Area Real Estate Listings
In the fast-paced world of Bay Area real estate, timing is everything. But what if the pace of your home's sale turns out to be…
How Much should I Reduce my List Price in the Bay Area?
When it comes to selling a house, pricing is a critical factor that will make or break the deal. However, if the house isn't attracting…
Accurately Estimating your Bay Area Home’s Likely Sale Price
Accurately estimating your Bay Area Home's likely sale price is one of the most critical steps in the selling process. Setting the right price from…