The Compass Buyer Demand Tool Shows What Buyers Want to Pay
In the old days — which in real estate means, like, six months ago — agents walked into listing appointments armed with “comps.” If you've…
Category: Pricing
Five Reasons Why Asking Zillow What Your House is Worth is a Bad Idea
me start with this: Zillow is a household name. I respect the reach they have and the tech they’ve built. But when it comes to…
A Better Way to Price your Home in a Shifting Market: Why Competition-Based Pricing Works
As a homeowner in Silicon Valley and the greater Bay Area, you may have heard that your home is worth what someone is willing to…
The Impact of Floor Plans on Silicon Valley Home Prices
When it comes to valuing homes, square footage (that is, the price per square foot) is often the first metric homeowners look at. But while…
Why Custom Designs, Upgrades and Finishes in Silicon Valley Always Lose Sellers Money
One of the recurring challenges I see in Silicon Valley real estate is what happens when a homeowner pours time, effort, and money into creating…
A Home Equity Consultation: Maximizing Cash Out at Closing on the Sale of Your Home
When most homeowners think about their property, the first question that comes to mind is often, What is my home worth? It's a natural starting…
Location Decay Explains Why Some Bay Area Homes Fail to Sell for the Expected Price
When I talk to homeowners in Silicon Valley or anywhere in the Bay Area about what drives home value, the first thing I emphasize is…
Does a Low Price Reduce the Perceived Value of Bay Area Real Estate?
Selling a home in the Bay Area can be an emotional and stressful process, especially when a property stays on the market longer than expected.…
What to Know About Price Reductions for Bay Area Real Estate Listings
In the fast-paced world of Bay Area real estate, timing is everything. But what if the pace of your home's sale turns out to be…