Appraisal Secrets From A 25-Year Veteran Appraiser In California
takeawaysIn a purchase transaction, the appraiser typically receives the signed purchase contract before the inspection. That contract is treated as real market data (a willing…
Category: Pricing
The Compass Buyer Demand Tool Shows What Buyers Want to Pay
Key takeawaysThe Compass Buyer Demand Tool reveals a widening gap between what sellers hope to get and what buyers are actually willing to pay—especially as…
A Better Way to Price your Home in a Shifting Market: Why Competition-Based Pricing Works
As a homeowner in Silicon Valley and the greater Bay Area, you may have heard that your home is worth what someone is willing to…
Strategic Pricing and MLS Optimization: How I Maximize Exposure for Every Listing
Key takeawaysPrice at the right thresholds to widen your buyer pool.Inman advises against “99” pricing and says buyers search in price bands; a round number…
Why Custom Designs, Upgrades and Finishes in Silicon Valley Always Lose Sellers Money
One of the recurring challenges I see in Silicon Valley real estate is what happens when a homeowner pours time, effort, and money into creating…
A Home Equity Consultation: Maximizing Cash Out at Closing on the Sale of Your Home
Key takeaways Maximizing cash-out at closing isn’t just about the sale price—it’s about controlling the full equation: taxes, fees, timing, prep costs, and negotiating leverage…
Location Decay Explains Why Some Bay Area Homes Fail to Sell for the Expected Price
When I talk to homeowners in Silicon Valley or anywhere in the Bay Area about what drives home value, the first thing I emphasize is…
Does a Low Price Reduce the Perceived Value of Bay Area Real Estate?
Selling a home in the Bay Area can be an emotional and stressful process, especially when a property stays on the market longer than expected.…