The Right Way to do a Price Reduction on your Bay Area Home

I often tell my clients that one of my most important jobs as a REALTOR is to help the seller set the right list price…

How Does Deferred Maintenance Impact Sale Price?

In this article: How to Sell a Home with Deferred Maintenance As-Is The Importance of a Complete Disclosure Package Pricing Considerations for Homes with Deferred…

The Principle of Substitution

Just like every other industry, the real estate industry is driven by a number of economic principles. For instance, the law and supply of demand…

Calculating Bay Area Home Values by Price per Square Foot

It seems that I spend a lot of time talking with clients, and prospective clients, about price per square foot.Longtime readers - and viewers of my…

Sell for 21.3% over the Zillow Zestimate

a blog post last week, I highlighted the San Jose Mercury News article about the 17.3% spike in Bay Area home prices in March. That's an…

Spotting the Good in Redfin’s Red (ink)

It's an interesting time in the real estate market. It's always a roller coaster, but it's been especially - shall we say - thrilling since…

Why Time on Market Matters for Your Home Sale

Whether you’re buying or selling your home, nothing matters more than the numbers. Obviously, within the real estate industry, numbers are at the heart of…

Marketing the BONUS SPACES In Your Home

of the most frequently asked questions that I receive from sellers revolve around how they’re going to list the details of their property. While newer…

Bay Area Home Warranty Demystified

A home warranty is a form of insurance that pays for the cost of repairing or replacing home appliances and systems that break down due…

How to Find the Best Realtor in Los Gatos to Sell your Home

Are you a homeowner in Los Gatos looking to sell your home? If you're thinking of making a move, it's important to find the best…