Coming Soon Listings now on MLS
Most consumers probably are not aware of this, but our local MLS just went through a fairly large upgrade. The implementation left a lot to…
Category: Marketing
The job of marketing is to do one thing, and one thing only: get the most buyers in your front door as quickly as possible. That’s because the homes which sell quickly sell for higher prices than homes which linger on the market, so getting as many buyers through the home in a short period of time greatly increases the likelihood of a high sales price.
[M08/S22] Real Estate Open House Events
The goal of any open house should be to get as many buyers through your door as possible. We'll make sure that the open houses…
[M08/S21] How to Manage Showings on your Home
Every week, the real estate board holds a "Broker's Open Tour." This is an opportunity for all the thousands agents in the area to see…
How to Sell Your House for More Than It’s Worth
If you have a house that you need to sell, I'm going to bet that you'll be wanting to get the most amount of money…
Fiduciary Responsibility – Get the Picture?
That's a good sign, I think - there's a different class of buyer out there now, the kind of folks who were sitting on the…
[M06/S03] Getting the Word out about your Home
Once your home has finally hit the market, thereās a lot more that will need to happen, in the first two weeks in particular. While…
[M08/S19] Launching your Home on the Market
After all the hard work of getting your home ready for sale, with all your ducks in a row, the I's dotted and the T's…
Blame Realtors for High Home Prices
I remember a few years ago - back say between 2005 and 2007 - there was much wailing and gnashing of teeth regarding high homeĀ prices.Ā …
Advice for Santa Cruz Home Sellers in 2008
That's kind of the problem. There's a large school of thought that says one reason why home prices have not slid more than they have…
Notes from the Field
Yesterday, I managed to get a big price reduction ($100,000!) on a listing I have out on Tabor Drive in Scotts Valley. I dutifully cranked…