Underprice and sell for more…way more.

Published: September 14, 2023The Compass number crunchers are at it again, and they've updated their Dangers of Overpricing charts. They first released this data about…

Proof Positive: Underpricing Your Home Gets you More when you Sell

Have you ever wondered if there's a secret trick to maximizing the selling price of your home? Well, prepare to be amazed because we're about…

The Principle of Substitution

Just like every other industry, the real estate industry is driven by a number of economic principles. For instance, the law and supply of demand…

Sell for 21.3% over the Zillow Zestimate

a blog post last week, I highlighted the San Jose Mercury News article about the 17.3% spike in Bay Area home prices in March. That's an…

Pricing the Cost of Repairs When Selling Your Home

If you've made the decision to sell your home, you may have also worried about how much work the property needs before you put it…

The Right Way to do a Price Reduction on your Bay Area Home

I often tell my clients that one of my most important jobs as a REALTOR is to help the seller set the right list price…

How Does Deferred Maintenance Impact Sale Price?

In this article: How to Sell a Home with Deferred Maintenance As-Is The Importance of a Complete Disclosure Package Pricing Considerations for Homes with Deferred…

Calculating Bay Area Home Values by Price per Square Foot

It seems that I spend a lot of time talking with clients, and prospective clients, about price per square foot.Longtime readers - and viewers of my…

What Explains the 17% Spike in Bay Area Home Prices

Did you see the headline news in the San Jose Mercury a few days ago?  It sure caught my attention:  Bay Area Home Prices Spike 17%…

How to Sell your Bay Area Home for More than the Comps

When you make the decision to sell your home and contact a real estate agent in the Bay Area, one of the first things that…