2019 REALTOR Installation Speech

Thank you for braving yet another ferocious northern California rainstorm to be with us today at our 2019 Installation.  I’ve been fortunate to get to…

Time for a Lowball Offer?

A hot time for lowball offers?It's been quite sometime since I wrote anything about lowball offers - the last time was way back in 2006.…

What Are Your Goals in 2018?

I don’t know about you, but I love a new year. It’s a time of year that signifies renewal. For business owners like myself, it…

Summer 2017 Real Estate Wrap-Up

This summer has been one for the record books.  Crazy solar eclipse.  Heat records shattered across California.  Flooding of biblical proportions in Texas.  Looming (nuclear?)…

The Honest Truth about Your Home’s List Price

The Honest Truth about Your Home's List PriceI want to be brutally honest with you about something that's going to be very important to know,…

The Endowment Effect in Real Estate

The endowment effect is a human tendency to value something more when we own it. Last year, economist Richard Thaler even won the Nobel Prize…

Upsizing or Downsizing your Home – Now or Later?

about upsizing or downsizing our home? With the considerable increases in home values we've seen over the past couple of years, a lot of homeowners…

How Can You Get Multiple Offers on Your Home?

Many homes in our area sell for over asking price - sometimes, a lot over asking. However, that doesn’t just happen by magic!  Almost always,…

Santa Cruz Real Estate Update December 2016

https://www.youtube.com/watch?v=4eGFTDw-4ZcIt's beginning to look a lot like Christmas - and it may not be white, but at least it's wet! I heard that the Sierras…

Jerry Brown and the California Governor’s Mansion

California Governor's MansionA month or so ago, I went to Sacramento for the California Association of Realtors Legislative Day.   I had been hearing about…