9 Great Home Selling Survival Tips

I’ve got some wonderful survival tips I’d like to share with you today.  But don’t worry, you needn’t be planning on climbing Mount Everest or swimming with sharks for these to be useful.  What I’ve got are nine (9!) great home selling survival tips which will be valuable to anyone who is selling their home – or thinking about doing so. … Read More

Santa Cruz Together Fights Rent Control

Are you concerned about the movement to bring rent control to the city of Santa Cruz?  The folks working to establish rent control in the city have met the required number of signatures to put the measure on the ballot this coming November, so the rent control question will soon be put to the vote.  While there are many advocates … Read More

A Very Special Offer of a Free Room-by-Room Review

It’s springtime—the time of year when a lot of people start thinking about selling their homes. If you’re one of those people, I’ll bet that you’ve asked what you can do to the property to really boost the sales price and net the highest amount of money. Many people worry that they’ll have to make big, expensive upgrades or repairs.

What Lessons From the 2007 Financial Crisis Still Apply Today?

Today, I want to share with you five important lessons that I learned from the 2007 financial crisis With housing prices as high as they are today in California, there are many communities here where prices are far higher than they were even back in 2007. I spoke to a lot of homeowners back then who were going through extreme … Read More

Santa Cruz Median Home Price hit $920K in March

Real Estate Report

The Santa Cruz real estate market is making headlines again.  A few weeks ago, the news was that the median home price in Santa Cruz county had dipped below $800,000 for the first time in 15 months.  But a fresh look at MLS data reveals that the Santa Cruz median home price hit $920K in March 2018.  This is believed to … Read More

New Podcast for San Francisco and Monterey Bay Area

Great news everyone – there’s a fabulous new podcast for the San Francisco and Monterey Bay area! Do you listen to podcasts, ever?  If not, you don’t know what you’re missing.  If you’re not familiar with what a podcast is, here’s the scoop: it’s essentially a radio show that you can listen to on demand via your mobile device when … Read More

Just Cause Evictions in Santa Cruz

I recently attended an all-member meeting of the Santa Cruz County Association of Realtors.  We have these meetings once or twice a year, to discuss what’s new and changing in the real estate eco system.  The headline issue at this meeting was the new rent control measures now in effect in Santa Cruz.  Chief among these is what’s known as … Read More

Santa Cruz Foreclosure Cash Cow

Been looking for the unicorn of real estate in Santa Cruz, the cash cow?  I’m always talking to folks who are looking for great real estate investment opportunities.  It’s hard to get more than a 5% cash on cash return with most properties that are in the reach of the typical real estate buyer. I was recently turned onto the … Read More

Selling Your Home in 2018 vs. 2019

What is the best time to list your home for sale?

Today, I’d like to talk with you about next selling your home in 2018 vs. 2019. This is the time of year when a lot of people who are thinking about selling their homes do some soul-searching. They ask themselves, should I put my home on the market this year, or wait until next year? Predicting the future is a very … Read More

Hottest U.S. Real Estate Markets in February 2018

It's One Hot Market

The folks at Realtor.com have come out with their list of the top 20 hottest housing markets in the United States…and, no surprise, California dominates the rankings. Not for the first time, our beloved city by the bay, San Francisco, takes the top prize as the hottest housing market in the entire United States. Once again, as in so many … Read More